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...is this guy serious?

AI Summary

# Summary A dealer mocks someone's unusual metal business cards (initially intended as a joke), but the original card creator, bzweifel, defends the strategy as a successful marketing expense that increases referrals because customers are unlikely to discard them and actively share them. The thread shifts from ridicule to genuine interest, with other dealers requesting the supplier's contact information after learning about bzweifel's positive results with customer retention and referral generation.

Is it metal? at least you are unique ;-)
Yes, they are copper & aluminum . I look at it as an advertising expense. I got tired of customers "losing" my card once they come back in after postponing a purchase [i'll be the first to admit that my follow up needs refining]. Also, ive found that Sold customers are more likely to want to hand them out to friends and family, simply because it looks good [vain but true]. My referrals have jumped dramatically since getting them.
 
Try handing out business cards with your information and a picture of the customer and their new car. You can make a template in Microsoft Publisher and just drop in the image. Give them a sheet of ten (Staples sells the blanks real cheap). Tell them you are giving them $1000 back ($100 for each person that brings one back and buys a car). People are unlikely to throw out a picture of themselves.

businesscard.jpg
 

✨ AI Highlights

# Summary A dealer mocks someone's unusual metal business cards (initially intended as a joke), but the original card creator, bzweifel, defends the strategy as a successful marketing expense that increases referrals because customers are unlikely to discard them and actively share them. The thread shifts from ridicule to genuine interest, with other dealers requesting the supplier's contact information after learning about bzweifel's positive results with customer retention and referral generation.

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