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Does anyone use Salesforce?

AI Summary

# Summary Dealers and industry professionals discuss whether Salesforce is a viable CRM solution for automotive dealerships, with consensus that while Salesforce works well for non-automotive enterprises, it requires extensive customization to be practical for dealers and isn't competitive with purpose-built automotive CRM platforms. Participants note that Salesforce has little incentive to develop automotive-specific features since the industry's complex inventory management (multiple colors, trims, transmissions, etc.) makes support costly compared to simpler industries. The conclusion is clear: dealerships should opt for industry-specific CRM solutions already designed for automotive rather than attempting to retrofit Salesforce.

We use it here at Hearst and I really like it. However, I just can't see it being as successful in a dealership without TONS of customization. Plenty of good, off-the-shelf CRM tools out there that are already built for dealerships.

Adam, you must have been searching deep in the archives. Holy 7 year thread-bump Batman.
 
We use it here at Hearst and I really like it. However, I just can't see it being as successful in a dealership without TONS of customization. Plenty of good, off-the-shelf CRM tools out there that are already built for dealerships.
Completely agree. It surprises me that groups like Saleforce don't have a plugin or mechanism that would enable a dealer to flip to an automotive-centric CRM, considering the market.
 
Completely agree. It surprises me that groups like Saleforce don't have a plugin or mechanism that would enable a dealer to flip to an automotive-centric CRM, considering the market.

SalesForce does not really care about Automotive, they do fine with large companies. They are also very expensive compared to the ones that are already built for the car business!
 

✨ AI Highlights

# Summary Dealers and industry professionals discuss whether Salesforce is a viable CRM solution for automotive dealerships, with consensus that while Salesforce works well for non-automotive enterprises, it requires extensive customization to be practical for dealers and isn't competitive with purpose-built automotive CRM platforms. Participants note that Salesforce has little incentive to develop automotive-specific features since the industry's complex inventory management (multiple colors, trims, transmissions, etc.) makes support costly compared to simpler industries. The conclusion is clear: dealerships should opt for industry-specific CRM solutions already designed for automotive rather than attempting to retrofit Salesforce.

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