AutoMotion — DealerRefresh Vendor Library

Here is the fully researched brief, built from current web sources: --- ## Company Research — AutoMotion ### About AutoMotion AutoMotion is a data and mobile application management (MAM) platform for large-scale retail brands, headquartered in Minneapolis, MN. The platform delivers mobile marketing solutions for automotive dealers and OEM partners. AutoMotion has one institutional investor — Traction Capital, and as of mid-2025, has approximately 11 employees. The company's primary domain and sales identity is automotionweb.com / automotiontv.com, focused squarely on automotive retail technology. --- ### What They Do - **App Creation Platform:** Helps clients capture and convert mobile device users through the creation and distribution of product-based mobile apps. - **Dealer App features:** Real-time inventory, service scheduling, incentives, and vehicle research — designed to convert on-the-go prospects into repeat customers. - **Custom cross-platform apps:** AutoMotion works directly with each dealership to design custom mobile app experiences for iPhone, iPad, Android, and other devices, including exclusive Location Targeting technology that delivers incentives to a customer's smartphone based on location and timing. - **Service scheduling platform:** AutoMotion helps millions of users book and schedule service; one customer (Group 1 Automotive) reported a 213% surge in service appointments after implementing the platform. - **Remote purchasing / "Find For Me":** Enables consumers to find, test drive, and purchase a vehicle without visiting a dealership, pairing buyers with contactless purchase alternatives. - **Dealer reporting:** Monthly reporting on results including total on-lot shoppers, competitive deals won, and total service and parts revenue from the app. - **Notable customers/partnerships:** Partnerships have included Apple, General Motors, Microsoft, Google, and Group 1 Automotive. - **GM iMR approval (key proof point):** AutoMotion was approved for GM's iMR (inMarketRetail) program, meaning all GM dealers can use iMR co-op funds toward the AutoMotion Dealer App — GM approved AutoMotion as the *first* provider of mobile apps eligible for iMR dealerships. - **Scale:** The AutoMotion network includes over 3,500 approved franchise dealerships. - **Press recognition:** AutoMotion's launch was featured in *Automotive News* as one of their "10 cool technologies." --- ### DealerRefresh Audience Fit AutoMotion sells directly into franchised automotive dealerships — the exact population that reads and participates in DealerRefresh daily. Their buyers are GMs, dealer principals, internet directors, and fixed ops directors evaluating mobile technology, service booking tools, and customer retention platforms. The DealerRefresh community is already familiar with AutoMotion; the company has a visible posting history on the forum (job listings, GM iMR announcement), which confirms prior intent to reach this audience. **Product fit breakdown:** | DealerRefresh Product | Why It Fits AutoMotion | |---|---| | **Forum Banners** | Daily visibility to 3,000+ active auto retail pros — exactly the GMs, service directors, and internet managers who evaluate and sign off on dealer app contracts. High-frequency impressions keep AutoMotion top-of-mind during vendor evaluation cycles. | | **Retargeting Pixel** | AutoMotion's sales cycle is relationship-driven. Following DealerRefresh visitors on Facebook/Instagram with targeted ads after they've visited the site is an efficient way to stay in front of decision-makers who are already researching dealer tech. | | **Demo / Review Video** | AutoMotion's product is visual and feature-rich (location targeting, service scheduling, inventory browsing). An Alex & Jeff deep-dive at 5,000+ views is ideal for explaining the dealer app value proposition to an audience that trusts DealerRefresh editorial. Strong fit. | | **Sponsored Forum Post** | Permanent, SEO-indexed, AI-cited content would reinforce the GM iMR approval story and their 3,500+ dealer network scale. Especially valuable for capturing long-tail searches like "best dealer mobile app" or "GM iMR approved vendors." AutoMotion already has organic threads here — a sponsored post amplifies and permanently anchors that presence. | --- ### About Ben Anderson Ben Anderson is the CEO of AutoMotion and was awarded several state, regional, and global awards for student entrepreneurship, including Young Entrepreneur of the Year by the U.S. Small Business Administration. Anderson is a Minneapolis-born entrepreneur and a graduate of the University of Saint Thomas, where he earned a degree in entrepreneurship in 2005. He is a regular speaker for automotive OEMs and at industry events such as J.D. Power. Ben Anderson — known in the DealerRefresh community as "hair model Ben" — is the President/CEO of AutoMotion and has an established presence as a contributor and thought leader on the forum. **Budget authority:** As founder and CEO of a small (~11 person) company, Ben Anderson has been the direct spokesperson for all