-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
DealerTrend — DealerRefresh Vendor Library
DealerTrend (acquired by Mudd Advertising in Sept. 2025) provides automotive dealers with omni-channel digital marketing, VIN-specific landing pages…
D
DealerTrend
a Mudd Advertising company
Limited discussion
7 DealerRefresh discussions
Visit Website ↗
About suggest a correction →
DealerTrend (acquired by Mudd Advertising in Sept. 2025) provides automotive dealers with omni-channel digital marketing, VIN-specific landing pages (DriveSites), inventory data enrichment, and sold-VIN matchback reporting.
What you do with it
add VIN-specific inventory pages to their existing or new WordPress site without rebuilding their web presence, so they can maintain a customizable, SEO-optimized site while keeping inventory current
When a dealer wants to run a WordPress-based website with live inventory integrated
assess DealerTrend as a WordPress-native alternative to proprietary dealer website platforms, so they can choose a platform that supports custom design and third-party plugin extensibility
When a dealer is evaluating website platform vendors for flexibility and customization
Community evidence → Stable
Community references to DealerTrend are almost entirely neutral and evaluative rather than experiential — members mention the platform primarily as a known WordPress-based inventory solution worth considering, alongside competitors like PCG Digital and Car Dealer Press. The price point ($300–500/month) and WordPress plugin approach are cited as distinguishing factors. One positive data point exists — DealerTrend won a DealerRefresh award — but no community members share direct operational results, ROI outcomes, or sustained satisfaction or dissatisfaction. A gap in native functionality (no popup coupon support) was surfaced as a friction point by at least one active user.
WordPress integration and customization as primary value proposition4 mentions
Competitive consideration alongside PCG Digital / Car Dealer Press3 mentions
Pricing transparency (~$300–500/month)1 mention
Platform feature gaps (no native popup/coupon functionality)1 mention
Industry recognition (DealerRefresh award winner)1 mention
7 mentions · 1 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Last year's dual award winners were Dealer.com, TKCarsites.com, and DealerTrend.com."
2010 ASMA Report Will Review 45 Automotive Website Platforms →
NEUTRAL
"We have looked into DealerTrend as a potential vendor due to their Wordpress integration and customization capabilitie"
Cobalt Sites →
NEUTRAL
"One is with PCG digital [url]WordPress Microsites | Automotive Microsites[/url] and the other is Dealer Trend [url]Car dealer WordPress website platform for automotive retail : DealerTrend[/url]. They have a plugin that you can add to your existing WP site and all vehicle pages are optimized"
Any code to display my inventory on a seperate site? →
NEUTRAL
"DealerTrend CarDealerPress.com, and MotorLot eSignature were named as finalists."
DrivingSales Announces Most Innovative Dealership Solution of 2011: Dominion Dealer Solutions’ CarBinder Wins Innovation Cup Award →
NEUTRAL
"Orin seeks a free solution to add popup coupons to his Dealertrend-powered WordPress dealership site, as the platform lacks native popup functionality."
Adding a Popup Coupon Using Dealertrend with Wordpress →
NEUTRAL
"specialized dealer inventory solutions like Dealertrend or Car Dealer Press"
WordPress Guys... Server is timing out or getting an error. Any Pointers →
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.