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Dominion Dealer Solutions — DealerRefresh Vendor Library
Comprehensive dealership software suite including CRM, inventory management, and digital marketing tools owned by Dominion Enterprises.
Dominion Dealer Solutions
a Dominion Enterprises company
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20 DealerRefresh discussions
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About suggest a correction →
Comprehensive dealership software suite including CRM, inventory management, and digital marketing tools owned by Dominion Enterprises.
What you do with it
consolidate CRM activity under one platform (Autobase or Dominion Vision), so they can retain more customers and convert more leads into appointments
When a dealer needs to manage customer relationships and follow-up across the sales lifecycle
deploy dealer websites and digital marketing services (Dealerskins, SEO/PPC, social insights), so they can generate more qualified traffic and increase showroom visits
When a dealer wants to attract and convert in-market shoppers online
adopt a cloud-based, integration-friendly DMS (Dominion VUE / DominionDMX), so they can operate dealership workflows without expensive infrastructure lock-in
When a dealer is dissatisfied with legacy DMS providers and wants more data control
Brands & Products 8 under this umbrella
Community evidence → Stable
The DealerRefresh community recognizes Dominion Dealer Solutions as a large, resource-rich player spanning CRM, websites, digital marketing, and DMS — but breadth appears to create awareness and coherence problems, with one community voice noting that many dealers don't realize Dominion owns all these services. Individual products like SelectQu, Autobase, and Prime Response earn specific endorsements, suggesting execution at the product level can be strong. However, skepticism surfaces around innovation claims — one commenter flatly challenged the authenticity of Dominion's adaptive website technology — and the CRM strategy raised confusion when Dominion licensed CRMSuite alongside its existing Autobase product. The cloud DMS launches (VUE and DMX) generated genuine industry interest but were tempered by the community's consistent demand for robust APIs and real innovation, not just modernized infrastructure.
Portfolio breadth and brand fragmentation5 mentions
Cloud DMS as competitive disruption opportunity3 mentions
CRM product strategy confusion (Autobase vs. Dominion Vision)2 mentions
Individual product and personnel endorsements4 mentions
Skepticism about innovation authenticity1 mention
Industry recognition and awards2 mentions
API integration and open data access2 mentions
20 mentions · 8 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"DrivingSales presented Dominion Dealer Solutions' CarBinder with the DrivingSales Innovation Cup Award for the most innovative dealership solution of 2011"
DrivingSales Announces Most Innovative Dealership Solution of 2011: Dominion Dealer Solutions’ CarBinder Wins Innovation Cup Award →
POSITIVE
"Autobase, Inc., the premier provider in automotive CRM for auto dealers nationwide, and a division of Dominion Dealer Solutions"
Autobase Announces Joint Presentation with Bill Leek and Shaun Kniffin at The 9th Digital Dealer Conference →
POSITIVE
"a division of Dominion Dealer Solutions"
AutoRevenue Releases Reputation Management Solution For Car Dealers →
POSITIVE
"Dealerskins, Inc., the premier provider of websites for automotive dealers nationwide and a division of Dominion Dealer Solutions, today announced its sister company, XIGroup, will unite under the Dealerskins brand to provide the most comprehensive website solutions for auto dealers."
Dealerskins and XIGroup Come Together →
POSITIVE
"two primary vendors—SelectQu (Division of Dominion Dealer Solutions) and StoneEagle Group—both offering data polling services, with an independent user endorsing SelectQu's flexibility and execution"
Data Polling / Extraction →
POSITIVE
"Check out this article from Dominion Dealer Solutions' Brice Englert and let us know your comments and thoughts below!"
Reputation Conversion: What's Your Success Rate? →
POSITIVE
"Jeff Kershner endorses Dominion's Prime Response product and speaks highly of Michael Sos's expertise"
Digital Reputation Management →
NEGATIVE
"I was intrigued to see the technology behind this, but I'm left here writing a post about how unimpressed I am at this advertisement. You tout adaptive user behavior, yet all you're doing is designing sites for multiple devices. How does this adapt to user behavior?"
Dominion Adaptive Websites →
MIXED
"Dominion Dealer Solutions announced a strategic partnership with Microsoft to develop DMS-DMX, a next-generation dealer management system built on Microsoft Dynamics AX, leveraging their acquisition of ACS (an Alabama-based DMS serving 400+ dealerships including Ford and GM accounts). Forum participants view this move as a significant competitive threat to existing DMS vendors and believe Dominion has the resources and expertise to successfully disrupt the market, though questions remain about which OEM integrations are currently in place."
Dominion to offer a DMS? →
MIXED
"Dominion Dealer Solutions launched a cloud-based DMS called Dominion VUE hosted on Microsoft Azure, featuring real-time access to dealer data without requiring expensive VPN infrastructure. While commenters expressed enthusiasm for cloud-based alternatives to legacy systems and recognition that dealers are dissatisfied with current DMS providers, the key insight is that meaningful market disruption will require more than cloud infrastructure—vendors emphasized the need for robust APIs and genuine innovation beyond basic modernization of outdated technology."
Dominion Unveils Dealer Management System [DMS] →
NEUTRAL
"What's going over there at Dominion Dealer Solutions? So many solutions under one umbrella... that's a long list of product offerings to dealers. What I find in my conversations and travels, is that many dealers are not aware that Dominion is the owner of all these services."
Dominion Dealer Solutions Announces Realignment - What's Going On? →
NEUTRAL
"The largest software companies serving franchise automotive dealers include CDK Global, Cox Automotive, Dealertrack Technologies, Dominion Dealer Solutions, and Reynolds & Reynolds."
The Missing Ingredient To Automotive Enterprise Software Recipes →
NEUTRAL
"Dominion Dealer Solutions' announcement that it licensed CRMSuite (formerly iMagicLab) from Richard Keith Latman to launch a new product called Dominion Vision, raising questions about the future of their existing Autobase CRM."
Dominion contracts CRMSuite (formerly iMagicLab) as CRM solution →
NEUTRAL
"Autobase, a division of Dominion Enterprises, is recruiting an Account Manager to work with their CRM customer base in Texas"
CRM Account manager Texas →
NEUTRAL
"Dominion Dealer Solutions [formally DEALERSKINS] – Dealer Website Services Profile and Reviews"
Dominion Dealer Solutions [formally DEALERSKINS] – Dealer Website Services Profile and Reviews →
NEUTRAL
"Dominon Announces Their New DMS... DominionDMX is an integration-friendly, ERP-based Dealer Management System – with data you control. Built from the ground up, it has everything you need to support your dealership the way you want to work."
Dominon Announces Their New DMS →
NEUTRAL
"Dealerskins (part of Dominion Dealer Solutions) is hiring two management-level positions: a Group National Sales Manager overseeing all sales activities across their website businesses, and a Group Search Manager heading their SEO/PPC efforts"
Hiring 2 New Management Positions @ Dealerskins - Sales and Serach →
NEUTRAL
"former VP at Dominion Dealer Solutions"
George Nenni Joins Growing List of Influential Auto Veterans with T3 Consulting Group →
NEUTRAL
"The thread references analysis from Dominion Dealer Solutions on Facebook's algorithm updates and advertising improvements relevant to the automotive industry."
Facebook testing Ads, Reviews and Search →
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