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EDealer — DealerRefresh Vendor Library
Canadian dealership website platform and digital marketing provider, owned by Trader Corporation.
E
About suggest a correction →
Canadian dealership website platform and digital marketing provider, owned by Trader Corporation.
What you do with it
migrate off legacy providers like CDK onto a WordPress-based site within an OEM program, so they can publish in-house content independently and maintain a compliant, flexible web presence
When a Canadian dealer needs a manufacturer-approved website platform with built-in content flexibility
outsource internet sales and marketing operations through a turnkey program like eDealer Advantage, so they can run a functioning internet department without dedicated in-house staff
When a dealer lacks internal digital marketing expertise or bandwidth
attend regional eDealer Summits for education and tactical guidance, so they can enter peak sales periods with a clearer digital marketing plan
When a dealer wants to sharpen digital strategy during the selling season
Community evidence → Stable
The DealerRefresh community offers only a thin, largely surface-level record on eDealer. Positive signals include a Canadian dealer's deliberate choice of eDealer for its WordPress foundation and GM program alignment, recognition on the Wards top 100 eDealer list, and industry partnership mentions — suggesting credibility in the Canadian market. The one substantive critical voice questions whether any outsourced internet department model (specifically eDealer Advantage) can realistically keep pace with manufacturer changes, live pricing, and customer coordination — a structural concern about the turnkey approach rather than a direct product failure report. Overall, community data is too sparse to draw strong conclusions about execution quality or satisfaction at scale.
WordPress-based platform flexibility for in-house content1 mention
OEM program integration (GM Canada)1 mention
Skepticism about outsourced/turnkey internet department model1 mention
Industry recognition and partnerships2 mentions
Educational events (eDealer Summits)2 mentions
8 mentions · 5 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Join eDEALER SUMMIT on April 10, 2013 in Bloomington, MN... Kick off the selling season with all the tools to be successful! Join us for the Minneapolis eDealer Summit at the Hilton Minneapolis/St.Paul Airport -- Mall of America, on April 10, 2013, for a day of quality digital marketing education."
eDEALERSUMMIT Minneapolis - Dealers Register 50% OFF →
POSITIVE
"Partners include Boost Motor Group, eDealer.ca, Evolio and Strathcom Media."
Kijiji.ca invites dealers to test drive Canada's most popular autos site →
POSITIVE
"ranked #9 on Wards top 100 eDealer list"
Director of eCommerce - Ron Tonkin Dealerships - NW Dealer Group →
POSITIVE
"We just moved our dealership website to eDealer (I'm in Canada) as apart of the GM program (bye bye CDK). One of the main reasons I chose eDealer was because they were built on Wordpress and we would be able to pump out some content in-house."
DEALERSHIP BLOGS... WHO'S STILL DOING THEM? →
POSITIVE
"Join eDEALER SUMMIT on Jan. 23 in NYC... the New York eDealer Summit... eDealer Summits offer you a helping hand, honest advice, and a strategy for success."
eDEALERSUMMIT New York - NYC Dealers Register For FREE →
NEGATIVE
"This article is more less a blurb for eDealer Advantage, a "turnkey" program for dealers that like to outsource their Internet Sales and Marketing efforts. I've never experienced an outsourced internet department, though I can see why many dealers would look into such an operation. I just can't imagine a company being able to keep up with all the manufacturer changes, keeping the pricing structure updated, locating cars that are not on the lot, coordinating delivery's when the customer is always late."
Beau Townsend Ford Unlocks the Key to Success - Terran Lamp →
NEUTRAL
"Provide in-depth analyses and reports regarding field activities and dealership progress as directed by eDealer Solutions Lead, Manager and/or Director."
Ecommerce Consultant for Ca region; Denvor, CO and Somerset, NJ regions →
NEUTRAL
"Stan, you should have this company take you off the website: [url=http://24-7edealer.com/About_Us.html]24-7 eDealer About Us[/url]"
Anyone dealership outsourcing their BDC? →
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