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Emerald — DealerRefresh Vendor Library
Emerald (emeraldx.com), operating as Emerald Holding, Inc. (NYSE: EEX), is America's largest B2B trade show and event organizer, and serves the automotive…
Emerald
a Emerald Holding, Inc. company
Limited discussion
4 DealerRefresh discussions
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About suggest a correction →
Emerald (emeraldx.com), operating as Emerald Holding, Inc. (NYSE: EEX), is America's largest B2B trade show and event organizer, and serves the automotive dealership industry primarily through its Digital Dealer Conference & Expo — an annual event and media brand connecting dealers, OEMs, and auto retail solution providers around digital strategy, technology, and dealership operations. Emerald acquired Digital Dealer Conference & Expo and Dealer Magazine from Dealer Communications, giving it a direct footprint in the automotive retail vendor marketplace. The company operates over 140 live events and 16 media properties annually across multiple industries.
What you do with it
attend the Digital Dealer Conference & Expo to learn from peers, OEMs, and solution providers, so they can make more informed decisions about tools and tactics for their dealership
When a dealer wants to stay current on digital strategy, technology, and dealership operations trends
participate in a structured networking and expo environment at Digital Dealer, so they can build relationships and source vendor partnerships more efficiently
When a dealer or vendor needs to evaluate and connect with auto retail solution providers in one place
Community evidence → Stable
The DealerRefresh community has mixed but limited views on Emerald specifically as the steward of Digital Dealer. One voice suggests the conference may be in decline, implying Emerald moved it to Detroit for cost reasons rather than strategic value — signaling skepticism about the event's trajectory. On the positive side, at least one community member highlights the 'speed-selling' networking format and Emerald's responsiveness to feedback as genuine strengths. The lower price point relative to comparable events is noted neutrally as a differentiator. Overall, sentiment reflects cautious engagement rather than strong enthusiasm or outright rejection.
4 mentions · 1 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"highlighting successful elements like the "speed-selling" networking format and Emerald's openness to feedback"
Digital Dealer Tampa 2023 REVIEW with Kevin Frye #digitaldealer →
NEGATIVE
"I'm guessing someone at Emerald corporate said, where can we move this dying automotive conference that's cheaper than Vegas? Detroit."
DrivingSales.com is offline - is it officially dead? →
NEUTRAL
"The pricing to enter is significantly less than others: Emerald Expositions"
Pasch's AWA Awards Canceled for 2024 →
NEUTRAL
"I immediately head to the National Emerald Aisle hoping to find a Chrysler Pacifica minivan. They're incredibly convenient on vacations."
The feminization of Men is just a Conspiracy Theory, they say.... →
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