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Equifax — DealerRefresh Vendor Library

Equifax is a publicly traded global data, analytics, and technology company (NYSE: EFX) that provides credit bureau, identity verification, and…
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Equifax
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Equifax is a publicly traded global data, analytics, and technology company (NYSE: EFX) that provides credit bureau, identity verification, and data-driven risk solutions to car dealerships, auto lenders, and OEMs. For dealers specifically, Equifax supplies consumer credit reports, income and employment verification via The Work Number database, and its recently launched Employment Insights solutions to streamline auto loan prequalification and financing decisions. Its tools help dealers verify buyer affordability, manage credit and fraud risk, and accelerate the deal process from online lead to showroom close.

What you do with it

flag fraudulent applicants using identity verification tools like FraudIQ®, so they can reduce financial losses from identity theft before a deal is funded
When a dealer needs to verify a buyer's identity and detect synthetic or stolen-identity fraud during the deal process
consider Equifax alongside TransUnion and Experian as a source for consumer credit reports, so they can choose the data provider best suited to their financing workflow
When a dealer is evaluating credit bureau and data provider options

Community evidence → Stable

The DealerRefresh community offers almost no evaluative commentary on Equifax as a dealership vendor — the quotes are strictly neutral and informational, touching on identity theft awareness, a mention of FraudIQ®, and a question about bureau alternatives. No dealer or industry voice reports a direct experience with Equifax's products, positive or negative. There is not enough community signal to draw any meaningful conclusion about whether Equifax gets its jobs done well or poorly for dealers.

3 mentions · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

NEUTRAL
"If your site is using a SSL/TLS certificate from Symantec (including Symantec-owned brands like Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL) that was issued before June 1, 2016, it will stop functioning in Chrome 66"
Chrome plans to distrust some 2016 and prior Symantec site security certificates →
NEUTRAL
"Kelly landed a job with Equifax awhile back and was filling me on the what/how this newer form of ID theft is effecting automotive dealerships nationwide. ... The 2 pager does also promote a new Equifax service - FraudIQ®"
What Exactly is Synthetic ID Theft and Fraud? →

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