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fullthrottle.ai — DealerRefresh Vendor Library
fullthrottle.ai (FullThrottle Technologies, LLC) is an automotive-focused AdTech platform that uses patented first-party household identity resolution to…
fullthrottle.ai
a Stream Companies company
Limited discussion
1 DealerRefresh discussion
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About suggest a correction →
fullthrottle.ai (FullThrottle Technologies, LLC) is an automotive-focused AdTech platform that uses patented first-party household identity resolution to help car dealerships, dealer groups, and OEMs identify in-market website visitors, activate omnichannel advertising campaigns (digital, CTV, direct mail, audio), and measure closed-loop attribution tied to vehicle sales and service transactions. In October 2025 the company launched The Automotive DSP™, the industry's first generative AI-powered demand-side platform purpose-built for tierless automotive marketing without reliance on cookies or third-party data.
What you do with it
resolve anonymous website visitors into addressable household identities using first-party data, so they can retarget in-market shoppers across channels without relying on cookies or third-party data
When a dealer's website is receiving traffic but most visitors leave without identifying themselves or converting
activate omnichannel campaigns from a single platform tied to household-level identity, so they can reach the same in-market household consistently across every media touchpoint
When a dealer wants to run coordinated advertising across digital, CTV, direct mail, and audio
measure closed-loop attribution connecting campaign exposure to actual vehicle sales and service transactions, so they can demonstrate concrete ROI from advertising investment
When a dealer needs to justify ad spend to ownership or a dealer group
Community evidence → Stable
The DealerRefresh community has produced only a single quote about fullthrottle.ai, which is neutral in tone and focuses on the product's white-label relationship with iHeartMedia's XVin rather than on performance or outcomes. The quote notes that a free 30-day trial is available, suggesting the platform is accessible for dealers wanting to evaluate it with low commitment. There is no community evidence — positive or negative — about whether fullthrottle.ai actually delivers on identity resolution, omnichannel activation, or closed-loop attribution for dealers. No meaningful sentiment can be honestly reported from the available record.
1 mention · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"XVin is an IheartMedia product...but they white label it for Full Throttle. You can get a free 30 day trial from FullThrottle. fullthrottle.ai | Cookieless 1st party data for Agencies, Media, & Brands"
Anyone using iHeart's XVin solution - looking for feedback →
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