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Innovative Marketing — DealerRefresh Vendor Library
Innovative Marketing Direct, Inc. (Innovative Direct) is an independent automotive direct mail company founded in 2007, offering data-driven direct mail,…
Innovative Marketing
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About suggest a correction →
Innovative Marketing Direct, Inc. (Innovative Direct) is an independent automotive direct mail company founded in 2007, offering data-driven direct mail, Smart Mail™, AI-powered mail, and co-op campaigns to car dealerships and advertising agencies.
What you do with it
execute data-driven direct mail campaigns, so they can generate showroom traffic and qualified leads without relying solely on digital channels
When a dealer needs to reach in-market buyers with targeted offers
produce co-op compliant direct mail programs, so they can recoup advertising costs through manufacturer reimbursement
When a dealer's OEM or brand requires co-op eligible advertising
Community evidence → Stable
No usable DealerRefresh community quotes about Innovative Marketing Direct, Inc. were provided — the supplied quotes reference unrelated vendors (Cobalt, Dotglu) and cannot be attributed to this vendor. As a result, no community sentiment, positive or negative, can be honestly reported. Dealers researching this vendor should seek direct testimonials from verifiable DealerRefresh threads.
2 mentions · 2 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Cobalt is leading the industry with innovative marketing services, superb customer service, and unmatched industry experience."
The Cobalt Group – Dealer Website Vendor Profile →
POSITIVE
"Innovative marketing partner Dotglu (Dotglu) was responsible for all of the information architecture and creative components of the redesi"
BMW New Regional Marketing Co-op Website Redesign →
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