-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
M1 Data & Analytics — DealerRefresh Vendor Library
M1 Data & Analytics is an independent Data-as-a-Service (DaaS) platform that provides automotive dealerships and agencies with first-party auto-owner…
About suggest a correction →
M1 Data & Analytics is an independent Data-as-a-Service (DaaS) platform that provides automotive dealerships and agencies with first-party auto-owner audience data, consumer/vehicle insights, and digital marketing targeting tools including its SmartSpend and AudienceIQ products.
What you do with it
access first-party auto-owner audience data and consumer vehicle insights, so they can target the right buyers with precision and reduce wasted marketing spend
When a dealer needs to identify and reach high-intent car buyers in their market
use SmartSpend and AudienceIQ tools to intelligently allocate ad spend, so they can maximize ROI on digital marketing campaigns
When a dealer wants to optimize their marketing budget across multiple channels
leverage independent, first-party data insights that agencies and competitors may lack, so they can reach qualified prospects more effectively than competitors
When a dealer competes in a crowded market and needs a competitive advantage
Community evidence
No DealerRefresh discussion found for this vendor yet.
No DealerRefresh discussion found for this vendor yet.
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.