-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Marchex — DealerRefresh Vendor Library
Call analytics and conversation intelligence platform that helps dealerships track, analyze, and attribute phone-based marketing performance.
About suggest a correction →
Call analytics and conversation intelligence platform that helps dealerships track, analyze, and attribute phone-based marketing performance.
What you do with it
track and attribute inbound calls to specific marketing sources using dynamic number pools and analytics integration, so they can allocate marketing budget to the channels that actually generate calls
When a dealer is running multiple marketing channels and needs to know which ones are driving phone calls
Community evidence → Stable
Community voices mention Marchex alongside a small peer set of dedicated call-tracking platforms (Century Interactive, Mongoose Metrics) as a preferred alternative to custom-coded solutions, citing dynamic number pools, analytics integration, and professional tracking infrastructure as the reasons to choose a specialist vendor. No direct criticism of Marchex's execution appears in the available quotes, but the endorsements are comparative and category-level rather than deeply specific to Marchex alone, so enthusiasm is measured rather than emphatic.
2 mentions · 1 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Multiple respondents recommend dedicated call-tracking services like Century Interactive, Marchex, and Mongoose Metrics rather than custom coding, as these platforms offer dynamic number pools, analytics integration, and professional tracking infrastructure."
Javascript Changing phone # →
NEUTRAL
"sponsors, which include [URL="http://www.haystak.com/"]Haystak[/URL], [URL="http://www.vinsolutions.com/"]VinSolutions[/URL], [URL="http://www.activengage.com/default.aspx"]ActivEngage[/URL], [URL="http://www.leadtoshow.com"]HookLogic / Autohook[/URL], [URL="http://forum.dealerrefresh.com"]DealerRefresh[/URL], [URL="http://www.kenshoo.com/products/kenshoo-local/"]Kenshoo Local[/URL], and [URL="http://www.marchex.com/"]Marchex[/URL]"
Digital Summit 2013 at Google Review with Kevin Frye →
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.