-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Maritz — DealerRefresh Vendor Library
Maritz (maritz.com) is a privately held automotive retail performance agency with nearly 70 years of experience serving car dealerships and OEMs. Its…
Maritz
Limited discussion
1 DealerRefresh discussion
Visit Website ↗
About suggest a correction →
Maritz (maritz.com) is a privately held automotive retail performance agency with nearly 70 years of experience serving car dealerships and OEMs. Its Maritz Automotive division offers a comprehensive suite of services including dealership consulting, sales training, curriculum design, digital assessments, sales incentives and recognition, direct marketing, and data analytics to help dealers sell more vehicles, parts, and service. The company operates as a subsidiary of Maritz Holdings LLC, a family-owned enterprise founded in 1894 and headquartered in Fenton, Missouri.
What you do with it
access structured training, consulting, and curriculum design, so they can sell more vehicles, parts, and service consistently
When a dealer or OEM needs to improve frontline sales performance and staff capability
deploy sales incentive and recognition programs, so they can drive sustained performance and retention across the sales force
When a dealer or OEM wants to motivate sales teams and recognize top performers
leverage data analytics and consumer research, so they can make better-informed marketing and outreach decisions
When a dealer or OEM needs to understand customer behavior and market trends
Community evidence → Stable
The DealerRefresh community record on Maritz is extremely thin — only a single neutral data point surfaces, referencing a Maritz Research poll finding that 65% of Gen X consumers are unlikely to welcome unsolicited text message marketing. No community voices weigh in on whether Maritz's training, consulting, incentive, or analytics offerings actually deliver results for dealers. Because the available evidence is limited to one research citation and contains no experiential praise or criticism, no meaningful balance of sentiment can be reported.
1 mention · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"A recent poll conducted my Maritz Research revealed that almost two out of three GenX respondents (65%) said they were "unlikely to or would definitely not subscribe" to offers solicited via cell phone text messaging."
The Weekly Refresh - Text advertising and the YouTube Generation →
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.