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MotoAcquire — DealerRefresh Vendor Library
MotoAcquire is an independent, mobile-friendly trade-in and vehicle acquisition platform for auto dealers, offering instant KBB/Black Book valuations,…
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MotoAcquire is an independent, mobile-friendly trade-in and vehicle acquisition platform for auto dealers, offering instant KBB/Black Book valuations, firm offers, and value-tracking email campaigns to help dealers capture more trade-in leads.
What you do with it
capture and convert private-party trade-in leads using instant KBB/Black Book valuations and firm offers, so they can acquire more vehicles without competing solely at auction
When a dealer struggles to source trade-in inventory directly from consumers
run value-tracking email campaigns to re-engage potential sellers over time, so they can turn passive vehicle owners into active trade-in appointments
When a dealer wants to stay top-of-mind with consumers who checked their vehicle's value but didn't immediately transact
Community evidence → Stable
MotoAcquire is represented in the DealerRefresh community primarily through its founder Jon Berna's own introduction, meaning there is no independent dealer, vendor, or OEM voice in the provided record to validate or critique real-world performance. The platform is positioned as a bootstrapped, mobile-friendly alternative for trade acquisition with influencer marketing and value-tracking features, but no community members have yet publicly confirmed, questioned, or challenged whether it delivers on those promises. Without corroborating voices, no balanced verdict on effectiveness can be drawn from the available facts.
1 mention · 1 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Jon Berna introduces MotoAcquire, a bootstrapped software solution that addresses dealerships' trade acquisition struggles through influencer marketing lead generation and value tracking capabilities built without venture funding."
Super Review: MotoAcquire →
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