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mParticle CDP — DealerRefresh Vendor Library
mParticle by Rokt is a hybrid customer data platform (CDP) that collects, unifies, and activates real-time first-party customer data across channels, used…
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mParticle by Rokt is a hybrid customer data platform (CDP) that collects, unifies, and activates real-time first-party customer data across channels, used by multi-channel consumer brands including automotive to power personalized marketing and audience segmentation.
What you do with it
unify and centralize first-party customer data in real-time, so they can create complete customer profiles for accurate targeting
When a dealer has customer data scattered across multiple marketing channels and CRM systems
segment audiences and activate personalized marketing campaigns, so they can improve marketing relevance and response rates
When a dealer needs to reach customers with relevant messages across email, web, and social channels
collect and process real-time customer interactions and signals, so they can identify high-intent shoppers faster for timely engagement
When a dealer wants to understand customer behavior and intent across touchpoints
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