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Reynolds and Reynolds — DealerRefresh Vendor Library
Reynolds and Reynolds is a major dealer management system (DMS) and dealership software provider offering integrated solutions for sales, F&I, service,…
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Reynolds and Reynolds is a major dealer management system (DMS) and dealership software provider offering integrated solutions for sales, F&I, service, and parts operations.
What you do with it
consolidate their core dealership workflows into one integrated DMS ecosystem,, so they can operate from a unified system without managing disconnected point solutions
When a dealer needs to run sales, F&I, service, and parts operations on a single platform,
establish certified integrations through Reynolds' RCI platform,, so they can enable data flow between Reynolds and external vendor systems
When a dealer needs to connect third-party CRM, inventory, or OEM data tools to their DMS,
leverage Reynolds' brand dominance and deep fixed-ops functionality as a baseline standard,, so they can anchor dealership operations to a system recognized across OEM and vendor ecosystems
When a dealer is evaluating or renegotiating their technology stack,
Brands & Products 33 under this umbrella
Advanced Service
Auto Data Direct
AutoVision
Campaigns
ChatSmart
ConsumerReach Plus
Curator
DEALsign
docuPAD System
eApproval
ERA-IGNITE
1 discussion
FOCUS
Gubagoo
11 discussions
LAW 553 Retail Installment Contract
Mobile Check-In
Naked Lime Marketing
3 discussions
Proton
Recall Management
ReconVision
Relo
Retail Anywhere
Retail Management Intelligence
ReverseRisk
Reynolds Data Management
Reynolds Document Services
Reynolds Integrated Telephone System (RITS)
RFID for Service
Service Portal 2.0
Spark AI
Status Board for Service
Suspicious Activity Monitoring
True Retention
XtreamService
Community evidence → Stable
The DealerRefresh community—spanning dealers, vendors, and industry observers—acknowledges Reynolds and Reynolds as one of two dominant DMS providers with recognized depth in fixed ops and an integrated ecosystem, but sentiment is overwhelmingly negative in practice. The most persistent complaints center on data ownership: dealers and vendors consistently report that Reynolds restricts, filters, or blocks third-party data access through its RCI platform, removes self-service tools like Query Builder, and implements security measures the community views as pretextual consolidation of control rather than genuine protection. Fee structures draw sharp criticism, with one thread citing six-figure upfront costs and per-rooftop monthly charges passed through to OEM dealers. Multiple threads show dealers actively seeking to leave Reynolds, with urgent warnings to extract data before contracts expire, and at least one community member describing the vendor relationship as exploitative given the lack of industry-wide resistance.
Data ownership and vendor lock-in9 mentions
Third-party integration restrictions (RCI, API access)7 mentions
Fee structure and pricing concerns4 mentions
Dealers actively migrating away from Reynolds4 mentions
DMS as industry-standard baseline alongside CDK4 mentions
CRM and DMS integration quality (native vs. third-party)3 mentions
Support responsiveness and issue acknowledgment2 mentions
OEM relationship disruptions caused by Reynolds system changes2 mentions
136 mentions · 5 positive · 55 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"I currently use CallBright to track all of our outbound calls from the sales department/internet department because it integrates directly with our CRM (ReyRey) and have been very happy with it."
How Many Calls Do You Expect Your ISMs to Make? →
POSITIVE
"Reynolds DMS support provides the solution: use the VEHHISTORY file in Report Generator's Accounting module with filters for SOLD DATE = "" OR SOLD DATE > (specified date) AND RECEIVED DATE, which elegantly captures only vehicles that were in inventory on the target date."
Reynolds-Fu question: Inventory as of X date? →
POSITIVE
"Our ReyRey DMS system is good for having location codes for the different lots... I particularly like how Reynolds works with the model and trim of the car which then shows up verbatim on the website."
Process for displaying Inventory? →
POSITIVE
"Naked Lime Marketing is a new division of Reynolds and Reynolds completely focused on Marketing and Advertising services for dealers."
Naked Lime? →
POSITIVE
"Reynolds and Reynolds archiving (noted for reliable searchability of deals and repair orders after initial scanning)"
Document Archiving- has anyone had success and if so what company did you use →
NEGATIVE
"Reynolds and Reynolds is removing Query Builder from its DMS system under the guise of a security enhancement, while simultaneously raising RCI monthly fees—changes that dealers perceive as limiting their data access and driving them toward competitors."
Not a rumour: Query Builder being removed from Reynolds →
NEGATIVE
"Reynolds has significantly tightened security access and shut down previously certified vendors' export methods... Reynolds appears intentionally restrictive rather than technically challenged; they've rejected dealer requests to pay for certified access and are actively banning accounts for routine multi-daily exports"
Reynolds - Getting a export every couple hours →
NEGATIVE
"Multiple ReyRey Contact Management users reported experiencing significant performance issues starting in mid-December 2010, including slow page loads and intermittent connectivity problems, while ReyRey support initially denied any systemic issues despite evidence suggesting otherwise."
ReyRey Contact Management Running Slooooow? →
NEGATIVE
"Reynolds and Company's DMS system over data ownership restrictions, vendor lock-in through their RCI platform, and perceived security measures that actually serve to consolidate control rather than protect dealers. Posters argue that Reynolds exploits dealers due to lack of industry-wide pushback"
REYREY DMS is a money pit!!! →
NEGATIVE
"I called ReyRey this morning. Seems the patch is supposed to work on a couple more vendors and still lock some out. One of which is our main concern. [EMAIL="B!@#tards"]B###tards[/EMAIL]. I was assured that all of that crap was supposed to be fixed. As usual, blowing smoke."
R&R ERALink Query Builder error →
NEGATIVE
"the platform has significant usability issues (poor filtering, complex interface, dysfunctional status-based automation) but acknowledge its steep learning curve can be overcome with time and tech support, though several respondents are actively replacing it with alternative CRM solutions like Dealer.com and Auto Accelerator"
ReyRey Contact Management Questions →
NEGATIVE
"We have used Reynolds DMS the old system with Power where we have to manually sent the inventory via FTP to DealerVault and DealerVault will sent to our inventory provider. This is archaic. What I am most afraid is they get brainwashed into accepting the CRM called Focus by Reynolds and move us out of DriveCentric. I will not believe that Reynolds has a better CRM that DriveCentric. They will not even show screenshots to the public. What are they afraid of?"
Is DriveCentric just running away from the pack at this point? →
NEGATIVE
"Nissan North America notified Reynolds & Reynolds DMS users that a recent system upgrade has cut off NNA's access to critical dealership data (parts, service, sales, inventory), disrupting several NNA programs and performance metrics. The thread touches on Reynolds & Reynolds' broader reputation for aggressive contract tactics and vendor lock-in practices"
Data Interruption for Reynolds & Reynolds DMS Dealers Attention Nissan Dealers! →
NEGATIVE
"Dealer.com (DDC) is requiring dealers to switch from HomeNet feeds to direct Reynolds DMS integration for inventory, which would force dealers to manually manage pricing in DDC's backend instead of their current automated spreadsheet-based process"
Dealer.com and Reynolds inventory integration →
NEGATIVE
"Reynolds and Reynolds announced plans to eliminate inbound modem access for third-party vendors effective January 4, 2010, forcing dealers to find alternative data access methods during the holiday period."
Reynolds closes modem access? →
NEGATIVE
"We recently switched to dealer.com from reyrey and our new site is much slower as well"
Dealer.com Site Performance →
NEGATIVE
"A dealer named Alex Snyder shares news of an Arizona court ruling against CDK and Reynolds & Reynolds that prohibits vendors from charging for access to dealer data, requires written permission before vendors can act on that data, and allows dealers to terminate vendor contracts with 90 days' notice."
CDK & ReyRey lost to NADA in court →
NEGATIVE
"I use mailchimp... not because I want to but because my CRM (ReyRey) is a FAIL. MailChimp does what a real CRM should do... but can't."
web based email marketing →
NEGATIVE
"Dealers debate whether ADP and Reynolds intentionally maintain profit streams through paper sales and support fees rather than improving product reliability, with participants sharing frustrations about excessive printing costs, convoluted support tier systems with unclear billing"
ADP & ReyRey - is it just about Paper and Chaos? →
NEGATIVE
"Reynolds DMS implementing CAPTCHA-style security questions to restrict third-party access to dealer data, which they view as ineffective security theater that complicates integrations without meaningfully preventing unauthorized access"
Reynolds Locking out Third Parties →
NEGATIVE
"Reynolds has been deliberately obstructing data access for years, most recently by filtering report names containing "integra" or "integralink," which undermines dealer relationships and raises questions about the company's practices"
Reynolds DMS games again. MOPAR letter to dealers →
NEGATIVE
"After 25+ years with a Reynolds DMS we are changing over to ADP because of various reasons that some on this forum may already know. With that being said we are also changing our CRM from Reynolds to ADP's CRM."
Which CRM are you using? →
NEGATIVE
"Frustrated with reliability and cost issues at Rey Rey and CDK, a former DMS vendor representative recommends switching to alternative providers"
IF you are FED up with ReyRey and CDK!!! →
NEGATIVE
"A dealership using ReyRey Contact Management discovered that a prospect record with associated notes mysteriously disappeared from one salesman's account after another salesman closed a deal with the same customer, raising concerns about potential intentional deletion to hide the lead source."
ReyRey Contact Management issue: Skating someone and erasing the evidence? →
NEGATIVE
"Several Reynolds employees tried to tell me that our dealership was the only one effected......which was quite humorous because I had already spoken with a few of my vendors that verified that all of their dealers with Reynolds DMS systems were also unable to get updated feeds. After numerous calls we have still yet to receive a call back from a Reynolds representative to explain the reasoning in this security change."
Reynolds & Reynolds New Security? →
NEGATIVE
"If someone can figure out how to use Reynolds DMS, then using a CRM tool should be a breeze..."
What Are You Doing to Make Technology Easier For Salespeople? →
NEGATIVE
"A Quebec-based dealer seeks advice on replacing their 10-year-old Reynolds DMS system"
After 10 years of Reynolds →
NEGATIVE
"A dealer using Reynolds DMS reports an issue with Line 4 (Model Description) in used car listings, where redundant terms like "4DR" and "SDN" cannot be removed or replaced with important features like "NAV" to accurately reflect the vehicle's selling points... The thread concludes with the user successfully making changes but expressing a wish for Reynolds to allow direct custom edits to Line 4."
Reynolds Line 4 Model Description work around →
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