Smarket Masters Promotions — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — Smarket Masters Promotions --- ### About Smarket Masters Promotions Smarket Masters Promotions is a self-owned advertising services company founded in 2018, headquartered in New Port Richey, Florida (3610 Galileo Dr, Suite #106), with 11–50 employees. They specialize in data-driven marketing strategies — including their proprietary NextLEAD platform, targeted email campaigns, and high-impact Facebook sales events — all focused exclusively on the automotive dealership market. Per BBB records, the company is owned/managed by Carla Geiger, with Michael Chaparro listed as President. --- ### What They Do - **NextLEAD™** — Their flagship lead-gen platform delivering exclusive, high-quality leads via precisely targeted Facebook and Instagram ads featuring special finance offers, loss leader promotions, and model discounts; leads are sent directly to the dealership's sales team. - **Facebook Sales Events (7-Day & Weekend)** — Managed campaigns combining Facebook Sales Events with Live BDC agents for real-time engagement and showroom-ready appointments. - **BDC Masters™** — Outsourced live BDC service; dealers consistently achieve 50–60+ sales appointments, 70%–75% show rates, and up to 800% ROI; targets unsold leads, equity mining, and service customers. - **Custom Email Campaigns** — Targeted email marketing designed to boost showroom traffic; BDC team operates 8 AM–10 PM EST, 7 days a week, responding to leads in real time. - **White Label Reseller Program** — Empowers automotive marketing agencies to offer Smarket's Facebook Sales Events under their own brand, with Smarket handling fulfillment. - **Campaign Reporting** — Detailed end-of-campaign reports with key metrics and ROI breakdowns. - **Notable Customers** — Honda, Toyota, Buick, Kia, Ford, and CDJR dealerships nationwide. Named GMs on testimonials include Chris Hutton (Kia of Muncie, IN), Andrew Quintyne (Saybrook Ford, CT), and Chris Bellantoni (Healey Chrysler Jeep Dodge Ram, Upstate NY). - **Scale** — Over 2,500 successful Facebook sales events run since 2018, backed by 30+ years of combined automotive retail expertise on the team. - **Reported Results** — Case studies include a KY Kia dealer ($112K gross from a 7-day event), AL CDJR ($97K), and TX Ford ($97K). --- ### DealerRefresh Audience Fit Smarket Masters sells directly to the exact buyers who read DealerRefresh every day. Their pitch is to GMs and dealer principals looking to move metal fast, BDC managers looking to outsource appointment-setting, and internet/marketing directors evaluating Facebook lead-gen vendors. Here's how each DealerRefresh product maps: **Forum Banners** — Smarket Masters' own LinkedIn posts explicitly call out "automotive General Managers" as their target buyer and advertise the ability to go live within 48 hours. Forum banners give them daily impressions in front of exactly that audience — GMs, dealer principals, and ops-minded leaders who are the decision-makers for a monthly Facebook event spend. **Retargeting Pixel** — Smarket's product is inherently a social/digital buy, so their marketing team will immediately understand the value of following DealerRefresh visitors on Facebook and Instagram. Their own tech stack already includes Facebook Web Custom Audiences and Facebook Pixel, meaning they have the sophistication to use a retargeting audience effectively. This is a natural upsell. **Demo / Review Video** — Their NextLEAD platform and Facebook sales event model are distinct, explainable services that benefit from a demonstration format. A 5,000+ view video with Alex & Jeff unpacking how the 7-day event + live BDC works would build credibility at the top of the funnel, especially with skeptical GMs who've been burned by lead-gen vendors before. **Sponsored Forum Post** — This is arguably the strongest fit. Smarket Masters has been running Facebook Sales Events for automotive dealerships nationwide since 2018, but they have low brand awareness in the DealerRefresh/digital retail community. A permanent, SEO-indexed forum post explaining what they do, with customer results cited, positions them in AI search results when dealers Google "Facebook sales events for dealerships" — exactly the intent-driven moment they need to capture. --- ### About Abi Amick Per BBB business records, **Abigail Amick** holds the title of **Director** at Smarket Masters Promotions. ZoomInfo also lists an "Abi Amick" as a **Vice President** at Smarket Masters, based in New Port Richey, Florida, working in the Advertising & Marketing industry. The discrepancy