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Strategic Marketing — DealerRefresh Vendor Library
Strategic Marketing is an independent, Louisville-based automotive direct marketing firm (founded 1995) offering data-driven direct mail, equity mining,…
Strategic Marketing
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4 DealerRefresh discussions
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About suggest a correction →
Strategic Marketing is an independent, Louisville-based automotive direct marketing firm (founded 1995) offering data-driven direct mail, equity mining, and omni-channel campaign platforms—including Empower, Sales Builder, and Service Builder—for car dealerships and dealer groups.
What you do with it
Strategic Marketing helps a dealer execute targeted direct mail and omni-channel campaigns for their service department,, so they can grow fixed ops revenue without letting service get overshadowed by new-car marketing
When a dealer wants to drive service department revenue but lacks a dedicated marketing strategy for fixed ops,
Strategic Marketing helps a dealer assess whether its equity mining and direct mail platform is a viable alternative,, so they can make a confident vendor decision that protects marketing ROI
When a dealer or dealer group is evaluating a switch from an incumbent provider like Team Velocity,
Community evidence → Stable
The DealerRefresh community provides very limited direct evidence about Strategic Marketing's performance or outcomes. The available quotes are largely neutral—touching on coordination logistics, contract considerations, and a dealer inquiry about switching from a competitor—rather than experiential endorsements or criticisms. No community members offer firsthand accounts of campaign results, and no clear positive or negative sentiment emerges from the provided material. Any conclusions about whether Strategic Marketing gets the job done would go beyond what the community has actually reported here.
4 mentions · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
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"A GM dealership owner seeking to switch from Team Velocity asks for feedback on Strategic Marketing's service marketing effectiveness."
Strategic Marketing - who's using →
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"So many of our clients want to focus on promoting new car sales and the all-important service department gets lost or completely forgotten in a dealership's digital marketing strategy. What if dealers put the same digital strategy behind their service department as they did for new cars?"
Marketing your Service Department →
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"coordination of all details with Project Manager, Strategic Marketing, customer and others as appropriate"
The Cobalt Group - Performance Improvement Consultant →
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"before signing enterprise or strategic marketing agreements"
The Missing Ingredient To Automotive Enterprise Software Recipes →
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