Wowza — DealerRefresh Vendor Library

⚠️ **Important research clarification before the brief:** There are **two different companies** called "Wowza" in these results. The domain **wowza.biz** belongs to **Wowza, Inc.** — a small business consulting/AI innovation firm — which is the correct company for this contact. **Wowza Media Systems** (wowza.com) is a completely separate, unrelated video streaming company. All research below is specific to **wowza.biz**. --- ## Company Research — Wowza *(wowza.biz | Contact: Jeff Rabkin, jrabkin@wowza.biz)* --- ### About Wowza Wowza Inc. collaborates with associations and businesses to manage AI Innovation Labs in their industry or company, and runs workshops using LEGO Serious Play, Design Thinking, and Working Genius. The company is privately held, headquartered in Stillwater, MN, with 2–10 employees, and was founded in 2003. It was co-founded by Jeff Rabkin and Susan Scofield, and operates in the business consulting and services space as a designer and developer of applied innovation programs. --- ### What They Do - **AI Innovation Labs** — A 12-month program designed to help businesses explore and experiment with AI without disrupting company culture. - The lab operates on a structure grounded in Design Thinking and Working Genius frameworks; it's a peer-driven cohort where individuals collaborate on AI projects beneficial to their companies, working alongside other professionals in their industry. - **AI Attitude Assessment (AIAI)** — A proprietary assessment tool used to establish a baseline understanding of team attitudes toward AI risk, technical acumen, openness, and motivation, paired with Working Genius framework training to bolster collaboration. - **LEGO® Serious Play Workshops** — When it comes to AI strategy, LEGO® Serious Play turns buzzwords into breakthroughs; instead of PowerPoint debates, teams build tangible models of how AI could reshape their work, transforming abstract ideas into something visible and negotiable. - **Design Sprints** — Structured sessions where teams move from big, messy questions to tested ideas with real traction in a focused few days — "brainstorming with a stopwatch." - **Association Partnerships** — Wowza gives associations a way to generate revenue while offering AI Innovation Labs to their members; each lab is a small working group of up to eight members focused on acquiring AI expertise or deploying AI solutions. - **AI Newsletter** — As part of the program, a Lab manager produces a regular, near-daily newsletter combining general AI news and education with content gathered from the team. - **Recent activity:** A recent dealership client engagement was cited by Jeff on LinkedIn as a reminder that "real product insight lives in the hands of the people doing the work," signaling active outreach into automotive retail. --- ### DealerRefresh Audience Fit Wowza's core pitch is helping dealership teams and automotive associations build internal AI fluency — without crushing culture or overwhelming staff. This maps directly to the pain felt across every department DealerRefresh serves. **Relevance by role:** - **GMs / Dealer Principals** — AI strategy and adoption decisions flow from the top. Wowza's lab model helps ownership and leadership define where AI fits and builds buy-in across departments. - **Internet Directors / BDC Managers** — Teams using AI for lead handling, follow-up automation, and CRM workflows are exactly the functional areas Wowza's labs target. Lab participants can come from communications, marketing, HR, IT, operations, distribution, and customer service — all represented in a BDC or internet team. - **Fixed Ops Directors** — Introducing AI innovation inherently brings disruption throughout an organization; it can potentially transform corporate culture and fundamentally change work processes, customer service, and leadership styles. Fixed ops is a prime candidate for AI process improvement. **Why DealerRefresh advertising reaches Wowza's buyers:** Wowza is selling to the people who run dealerships and automotive associations — GMs, owners, department heads, and the innovators inside those organizations who champion new tools. DealerRefresh's daily readership of 3,000+ auto retail professionals is precisely the audience Wowza needs to reach. **Best-fit DealerRefresh products:** - 🖼️ **Forum Banners** — Ideal for brand awareness with GMs and dealer principals who are evaluating AI vendors. Daily visibility keeps Wowza top-of-mind during a long consideration cycle. - 🎯 **Retargeting Pixel** — Strong fit. Wowza's sales cycle is consultative and relationship-driven. Retargeting DealerRefresh visitors on Facebook/Instagram keeps Wowza in front of warm prospects between touchpoints. - 🎥 **Demo / Review Video** — Highest-value placement. Wowza's product is experiential and complex to explain in an ad. An Alex & Jeff product deep-dive would let Wowza demonstrate the lab methodology, show the AIAI assessment, and speak directly to dealer-specific AI pain points — exactly the kind of content that drives inbound leads. 5,000+ views from a targeted auto retail audience is unmatched for a B2B consultative sale. - 📌 **Sponsored Forum Post** — Excellent long-term play. A permanent, SEO-indexed post on DealerRefresh explaining AI