Joe Pistell launches a new initiative ("Uncle Joe's Makeover Diary 2.0") to test digital strategies at a Chevrolet dealership, starting with Google Analytics benchmarking, and uses the thread to crowdsource feedback on website UX best practices like SRP filtering and lead form optimization. The discussion reveals ongoing tension between third-party lead capture tools (like Capital One's financing button) that cannibalize dealership traffic and simple, transparent filtering options that improve the customer experience. A key insight emerges that dealerships often overlook basic UX improvements—clean filtering, simple URLs, transparent pricing—in favor of more complex vendor solutions, and that upcoming F&I regulations may further constrain these straightforward consumer-friendly features.
but kinda brilliant.