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Autotrader ads in ChatGPT just surfaced

This has the potential to be a huge new advertising play, but my opinion is that it's all going to come down to how people react.
If the average ChatGPT users feels that this is OpenAI "selling their information" or "watching their chats", the relevance of ads will fall off a cliff.

If nobody revolts, this could be hyper-targeted AI ad placements at a time of consumer need.. could work.
 
@craigh in my circles ppl have not connected AI to 'getting shit done'.

I had a 40yr old that wanted instructions on how to figure out what was wrong with their home theater (I use to own a HT company). I told her "do you have GPT?" ;-) Of course she did, I walked her thru the steps of talking to it " tell it only what you know, nothing more, and GPT will walk you thru this" She had the app, and the idea never crossed her mind lol!

I'm thinking in the early days of AI will be like in the early Internet days. The AI shopper will be a different breed and we'll need a special pay lan for that traffic (just like the internet did back when)
 

✨ AI Highlights

The thread discusses Autotrader's new advertising placement within ChatGPT and debates its potential impact on the automotive industry. The key insight is that success depends on user perception—if ChatGPT users feel their data is being exploited, ad effectiveness will plummet, but if adoption proceeds smoothly, it could enable highly targeted ads at moments when consumers are actively seeking solutions. Contributors also note that early AI adopters represent a distinct audience segment that may require different marketing strategies, similar to how internet advertising evolved in its early days.

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