Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Joe Pistell shares an AI prompt tool that audits dealer mobile sites against Carvana's UX, designed to reveal where dealer experiences fail at critical conversion points like inventory filtering and trust-building. The thread reveals that most dealer websites don't match how shoppers actually think (intent-based searches vs. spec-based filters) and often fail to surface their competitive advantages—like CPO warranties—in prominent places, leaving money on the table despite having better products and pricing. The core insight: car shopping is inherently complex, but dealers' digital experiences make it unnecessarily harder than competitors like Carvana, creating a major conversion leak that's fixable with better UX strategy.