chatgpt

  1. Jeff Kershner

    PR & News Cars.com Signs on for ChatGPT’s New Sponsored Ads

    It looks like Cars.com is the first auto marketplace — in fact, the first vertical-specific marketplace — that has signed on for ChatGPT’s brand new sponsored ads test. Originally announced in February as a beta test, an update from ChatGPT parent OpenAI posted last week now promises expansion...
  2. douglaskarr

    Stop Chasing Ghosts: Why AI "Audits" Are a Waste of Dealer Resources

    Not a week goes by without a dealership reaching out that asked ChatGPT to "audit" their site, providing us with a list of imaginary problems. We look at the pasted results, then we look at our dashboards, and the AI is just flat-out wrong—claiming inventory is missing, filters don't work, or...