refreshfriday

  1. Jeff Kershner

    #RefreshFriday Getting Spicy in the Industry | Matthew Haiken

    View: https://www.youtube.com/watch?v=fhi8Zne8efg When Matthew Haiken is on RefreshFriday things get spicy! Matthew's opinions on the industry are rational and hard-hitting. That's why we like hosting him - he is all about exposing the unsaid truths of the car business. And man-o-man, are...
  2. Jeff Kershner

    #RefreshFriday The Artist Formerly Known as Cars.com | CARS COMMERCE

    View: https://www.youtube.com/watch?v=8MrGaAuSlL8 Cars Commerce takes the stage! We have the VP of Sales, Matt Bute, on RefreshFriday to better understand what it means for the industry, customers, and dealers. Matt also promises to reveal some reporting based on Jeff Kershner’s store to...
  3. Jeff Kershner

    #RefreshFriday DealerTalk is on DealerRefresh | Herb Anderson is in the house!

    View: https://www.youtube.com/watch?v=rf1WlIwDdPM Podcasting, stuff in the car biz, and what's working for dealers. That's what you can expect from a conversation with Herb and DealerRefresh. Herb Anderson is the CEO of Dealer Talk with an amazing dashboard to help his clients watch what...
  4. Jeff Kershner

    #RefreshFriday A Look Behind the SMS Curtain | J.D. Higginbotham of Vonage

    View: https://www.youtube.com/watch?v=JgKqo-AWNCY We are going to a look behind the SMS curtain with J.D. Higginbotham. It all started when eLead dealers began receiving 10DLC issues regarding texting. J.D. chimed in to help those dealers understand what was going on. And then we realized...
  5. Jeff Kershner

    #RefreshFriday TradePending Acquisitions and How they all make Sense | Brice Englert

    View: https://www.youtube.com/watch?v=QBx_j-uKs4s Daddy Warbucks over here! Buying companies and giving away chainsaws. What's going on with @Brice Englert these days? TradePending acquired AutoAPR, Snapcell, and Fixed Ops Digital most recently. Then he went on to hire an old-timer...
  6. Jeff Kershner

    #RefreshFriday Autosled Noticed a Misallocation of Previous Inventory | Sam Goldenberg & Dave Sperau w/ Autosled

    View: https://www.youtube.com/watch?v=oqWm3fnoUI8 What's shippin'? It sounds like a lot of dealer trades! Is there some misallocation of inventory out there? And what's happening at the auctions? Autosled has a few stories to share on how dealers are saving money on shipping... especially at...
  7. Jeff Kershner

    #RefreshFriday GA4 Google Analytics Glitches Unleashed! | George Nenni w/ Generations Digital

    View: https://www.youtube.com/watch?v=yIw39OUbnNA @George Nenni is bringing the GA4 thunder! With GA4 (Google Analytics) fully out, we want to dive into best practices and issues Generations Digital is seeing. First, it seems Google is wrecking dealerships' accounts by adding outdated...
  8. Jeff Kershner

    #RefreshFriday EV uh-oh! Dealers beware EVs - new data | Brian Kramer

    View: https://www.youtube.com/watch?v=CelIPVlHnXI Brian Kramer and the team at Accu-Trade are seeing some interesting data trends in EV valuations. Some MAJOR risks are surfacing that dealers need to be aware of. Don't miss this show on EV valuations, service drive acquisition updates, and...
  9. Jeff Kershner

    #RefreshFriday New Inventory Rising - what's Digital Marketing like now? | Jessica Robertson and Tyson Madliger

    View: https://www.youtube.com/watch?v=CBeYj8-427M Google has been the reigning paid search champion, but is Bing growing? Did you know Bing Paid Search ads are found on several non-Google search channels? Jeff and Alex only use Google if they have to. Alex hasn't seen a Google Paid Search...
  10. Jeff Kershner

    #RefreshFriday Blueprint for Used Car Kings | Todd Caputo & Paul Daly

    View: https://www.youtube.com/watch?v=62Q82VMjFl4 Did you know @Todd Caputo and Paul Daly have teamed up to deliver a Dealership Growth Blueprint for you? We want to dive into their success path for dealers because it sounds super valuable! Todd was (we still think he is) the Used Car King...
  11. Jeff Kershner

    #RefreshFriday Ridiculously Simple Customer Experience | Steve Stauning

    View: https://www.youtube.com/watch?v=PZwkSOn_1Hc @Steve Stauning is back! And he isn't just back on RefreshFriday, he's back with a new book... "Ridiculously Simple Customer Experience" ...written by Steve and his son, Conner Stauning. We will focus on what the book calls "CX...
  12. Jeff Kershner

    #RefreshFriday Ignition in Dallas with a LOCAL SEO Nerd | Greg Gifford of SearchLab

    View: https://www.youtube.com/watch?v=gCs7rccEEjg Ignition in Dallas with a LOCAL SEO Nerd | Greg Gifford of SearchLab Local SEO nerd @Greg_Gifford Greg joins us this Friday to help promote the Dallas Ignition Conference (Aug 28th) while sharing a some insights into his session - How to be...
  13. Jeff Kershner

    #RefreshFriday What is A.I. doing for Car Dealers? | Art Dessein of Impel

    View: https://www.youtube.com/watch?v=mZ7z_75rME4 What is A.I. doing for Car Dealers? We are asking Impel to weigh-in Every RefreshFriday episode in 2023 has hit on A.I. in some fashion. It is time to bring a real A.I. solution on to tell us what A.I. in the car business really is. Art...
  14. Jeff Kershner

    #RefreshFriday Used Carpalooza 2 | Jasen Rice & Brian Kramer

    View: https://www.youtube.com/watch?v=xEMwHnPZx3Q With these guests I bet you'll never guess what we will be focused on. Might it be about Used Cars? Duh! Two powerhouses of Used Car merchandising, acquisition, lead handling, wholesale, etc. are joining us through the help of CARS...
  15. Jeff Kershner

    #RefreshFriday Get your Phone up Game up | Mike Hoyser

    View: https://www.youtube.com/watch?v=1xFbE4aAOUM We all know our sales team turned into order takers while vehicle supply was low. We all know we need to do something to get their game back on. What have we done to enhance their skills again? Phone Ninjas' Mike Hoyser has been listening to...
  16. Jeff Kershner

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    View: https://www.youtube.com/watch?v=F6NwDh00qG0 Did you know @joe.pistell is launching a new company? If you know Uncle Joe, then you know it is inventory related. Supercharging used car listings. We're going to get the initial scoop on what Joe's new company is and all the problems...
  17. Jeff Kershner

    #RefreshFriday CDPs, Chat GPT for car dealers, and Review Assassin | Gray Scott

    View: https://www.youtube.com/watch?v=6B2FJDo9AQA CDPs, Chat GPT for car dealers, and Review Assassin Did you know Gray is launching a new company? You're going to hear about it on RefreshFriday! DealerRefresh is full of fans who want to hear about new technology. Gray's is hitting the...
  18. Jeff Kershner

    #RefreshFriday Ready for FTC Safeguards & Gramm-Leach-Bliley on June 9th? | Tom Kline

    View: https://www.youtube.com/watch?v=WAQRPcGi58c June 9th FTC Safeguards and Gramm-Leach-Bliley Act go into effect. Are you ready? Tom Kline specializes in risk management and dealership compliance. This will be Tom's third RefreshFriday appearance, discussing how these federal government...
  19. Jeff Kershner

    #RefreshFriday CHANGES - Speeding-up Transportation and Logistics | Dan Sperau w/ AutoSled

    View: https://www.youtube.com/watch?v=h66Jc66dcI8 Aside from moving cars from the auction or a special car deal, vehicle transport wasn't top of mind before the pandemic. Things were timely and mostly went to plan back then. Things have changed. DealerRefresh has hosted AutoSled a few times...
  20. Jeff Kershner

    #RefreshFriday EVs stacking up - AI in the Dealership | Matthew Haiken

    View: https://www.youtube.com/watch?v=uTe1NX7ZaHQ When Matthew is on, things sizzle! Expect that to be the case here too. Why are EVs stacking up on dealership lots? Will we see creative leases for them? AI is getting really close to replacing Internet managers - what has Matthew's initial...
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