vendor management

  1. Dan Sayer

    Coronavirus Dealer Relief - TrueCar just cut our rates by half for April. Who's next?

    I'm sure many of you received the email yesterday regarding TrueCar's move to offer some relief to dealers during this uncertain time. This was the core message from CEO Mike Darrow: At TrueCar, we recognize the hardship that the COVID-19 disruption is imposing on our valued Dealer partners...
  2. EmilyJSpellman

    Rant Alert - let's talk about SEO and Website Vendors

    So I have been blessed to have a varied technological and marketing background and therefore have a basic understanding of most aspects of the digital world. Sometimes I wish I didn't. Every time I look into an issue I feel like I am opening Pandora's box. Then I have to spend weeks teaching...
  3. Dan Sayer

    Classified Listings and Cost Per VDP - Relevant still or meh?

    I'm back in retail after being on the vendor side (which I think everyone in retail should do at least once and vice versa) for nearly two years. Prior, I spent 14 years on the retail side mainly in Internet/BDC/eCommerce/Dig Ad. Around 2010, I was struggling how to measure ROI of classified...
  4. ryan.gerardi

    DR Podcast How can vendors change the way they show value to dealers?

    Brace yourself for this HOUR LONG rambling with your hosts and cohorts @Ryan Gerardi and @Chris Leslie (CKL). In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into @emiltsch 's recent article on...
  5. ryan.gerardi

    "Freshen Up!" - DealerRefresh Discussion Panel at DD23

    Refreshers! I'm excited to announce that DealerRefresh will be facilitating a panel discussion this Fall at the 23rd Digital Dealer Conference & Expo. Subi Ghosh and myself will be moderating the panel and we're in the process of selecting the panelists. We are looking to have 4 panelists who...
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