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Any dealers using TikTok for marketing campaigns?

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#33
Fistargine said:
TikTok is definitely gaining popularity as a marketing platform, especially among younger audiences. It offers a unique opportunity to engage with users through creative and entertaining content.
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While it's still relatively new in the marketing world, many businesses have started exploring TikTok for their advertising campaigns. Have you heard about buying Tiktok accounts for sale? It's an interesting option to consider, especially if you're looking to boost your popularity on the platform from the get-go. Purchasing TikTok accounts can provide you with a solid foundation and help jumpstart your presence. It's worth checking out if you're aiming for early-stage success.

EDIT: removed SEO clickbait.
 
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#34
Ryan Everson said:
nstagram / Facebook Story Ads - Wait I thought we were talking about TikTok? We are, but what makes TikTok magic is the organic user-generated content feel of their videos. Savvy dealers will take this "TikTok-style" video and run them as ads on IG / FB stories. The organic non-ad feel really performs well with an audience sick of traditional ads.
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Spot on. Do Instagram/Facebook in the well done tiktok style video as ads. I can help if anyone needs it.
 
#37
digital_gangster said:
This is a fantastic response. So many times we see meetings, conferences and webinars that are pushing things like this around without even realizing the audience that is consuming the content.

100% relevant --> "All that webinar did was get a bunch of confused general managers excited and bugging their poor, already overwhelmed internet managers to start selling boatloads of cars on TikTok."
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Is a great post. Everyone loves to push it at meetings and seminars because they feel it’s something “fresh” to discuss. I feel “maybe” if you have mastered everything else that actually sells cars, branch out to that. I’m betting most could earn more by simply picking up the phone at a dealer when it rings and following up properly. Unfortunately not a sexy topic to do a presentation on.
 
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#38
I had better engagements and conversions from Facebook and Instagram. The people targeted for what we sell are using only these platforms. TikTok is for new generation.

I've been using the Adspy tool for my campaigns. It shows me what campaigns my competitors are running. I just inspire from their best strategies and use them for my own ad campaigns.
 
#39
Dealerships ought to establish a presence in any selling environment relevant to their buyers. That said, Tiktok is in fact a platform which offers phenomenal exposure, visibility and product placement opportunities. Far too often dealerships estimate that their end consumer isn't on tiktok. Be that as it may, those end consumers have friends, family and neighbors who are active on those platforms. The buying process is generally impacted by the end consumer's network. It's important not to quickly overlook the people who influence the end consumer throughout the buying process. What's important to keep in mind about this platform is that if you don't really know what works, naturally whatever you're trying probably isn't generating the type of results that would justify the time of day. Many dealerships throw in the towel way too soon and not just on Tiktok. They abandon some of the best digital selling environments simply because they threw some things against the wall and they didn't immediately stick. Sound familiar? Or, they tried something that someone recommended and that too wasn't anything to write home about. I know this firsthand because I work with dealerships and see this everyday. The company I work for offers DMS systems; including marketing and advertising solutions. My name is Bill and my direct line is 6507694790. Feel free to reach out. I'd be happy to walk you through how we can help your dealership take full advantage of digital opportunities without spending an arm and a leg. This is exactly the time of year when sales performance takes a sharp nose dive. If you sell boats, bikes, powersports, rvs or cars. We can help.
 
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