CarMax and Carvana

[BillKVMotorCo]

I did a test to see how easy it was to get a trade value from both of these sites today. CarMax gave a value without asking for a single piece of contact information. Carvana only asked for an email. For CarMax, I wonder how they measure whether that approach works for them. Does anyone else make it this easy to get a figure online instantly? How do you measure the success of such an approach?

Side Note: CarMax was $1,000 lower than I would have given for the same car and Carvana was $2,000 lower.

 

[BillKVMotorCo]

How do you measure the success of such an approach?

It just hit me that they could compare VIN's that they take in with whatever software they used for calculating the valuation.

 

[Matthew Davis]

Having spent almost a decade in ad-tech, perhaps CarMax is matching IP address to home to device to email. That tech exists, and is used by larger enterprises. It's not for the faint of heart and still is not 100% when it comes to matching.