Chevy's New Online Sitcom - Under the Blue Arch

[Jeff Kershner]

We're an opinionated bunch...

Have you seen Chevy's latest campaign - "Under the Blue Arch"? - based on a series of ads with an overtly sitcom feel.

The commercials / sitcom makes light of, while mimicking actual sitcoms based on the same premise (funny work environment). But nothing really like an actual dealership.

I've watch most of them and while I've found some of them quite funny.

Do these "commercials" have branding power?

I'm not sure - what do you think?



Being on the marketing side of the business for so long, I found this one funny..


Click for all the videos.

 

[joe.pistell]

EPIC FAIL.


Creating Comedy is like creating music. It's awful when it's wrong.

 

[joe.pistell]

I am dead serious, our Mitch Gallant has more vision and creativity in his big toe than the effort I saw above.

On a shoe string budget, one of Mitch's 1st tries...






No, it's not hollywood, but you can see Mitch try to craft a story. If you gave Mitch the RESOURCES of a pro production team, I'd bet big $$ that Mitch's wAckED sense of humor and his fearlessness would create a story that's a whole lot more fun to watch.