Creative use of Car Pics.

[joe.pistell]

Social Media is showing us how to make your VINs get higher CTRs on ALL of your SRPs.

1. ADD PEOPLE
2. ADD BOLD TITLES

Many yrs back I brought up this theme. Pictures tell a story.


Thoughts?

 

[joe.pistell]

I am looking for unusual and creative VDP photos. If you know of a dealer that's doing photos differently, plz post the link or dealer name here.

 

[joe.pistell]

Has anyone seen a dealer use it's staff in their VDP vehicle photos? Something like:


archive: Uncle Joe's Make Over Diary

 

[Alex Snyder]

^I like that!

 

[joe.pistell]

Our car pics are too sterile. Here is a 1st draft where I use BDC reps and white boards




Keep it FUN!!

 

[joe.pistell]

The white board gets text

 

[joe.pistell]

hahahha from the archives, @Rick Buffkin the sausage king wins the award for 'outta the box" Image Merchandising


I'll put $1000 on a bet that this would create the Highest CTR in history

archive: https://forum.dealerrefresh.com/threads/dealers-superimposing-their-pictures-in-front-of-the-dealership.5649/post-48255

 

[Rick Buffkin]

@joe.pistell, I forgot all about that pic. LOL

 

[AutoAlex]

When I was in charge of merchandising used vehicles at a semi-niche store I would use the blank top left & right margins to place banners highlighting features / accessories of specific units and always had higher than average VDP's. I'll look back and see if I have any examples. Not quite the same idea / appearance of having people pose like the images above though.

 

[Jeff Kershner]

Our car pics are too sterile. Here is a 1st draft where I use BDC reps and white boards

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Keep it FUN!!
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Love the idea of using a white board. Sure does stick out and could be used to build value. The only issue being efficiency. Even with all the technology, I'm not aware of there being a way to auto-generate without it looking janky.