Ford leaning towards Orders vs Dealer Inventory

[Marc Lavoie]

Wait...

Is this another step towards an OEM reducing its reliance on its dealer network OR another step towards creating a faster & simpler way to buy vehicles?

3 min read

 

[john.quinn]

How does that make sense to Ford?

Ford makes its money selling cars to dealers (not consumers). And a little floor plan on the side... Think what that model would do to cash flow.

Right?

 

[ChrisR]

How does that make sense to Ford?

Ford makes its money selling cars to dealers (not consumers). And a little floor plan on the side... Think what that model would do to cash flow.

Right?

Think how much money they are wasting in thousands of dollars worth of incentives, versus not devaluing their product.

 

[Richard_Lloyd]

Longtime Ford client of ours (and their 20 group) are feeling the same thing. We've been hitting the custom order and pre-orders hard with everything from a simple order form to a full-out vehicle configurator that's website native.