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How do you evaluate a good CRM?

Pedram

Green Pea
Oct 22, 2023
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Pedram
Hey everyone! Hope you all had a Happy Thanksgiving!

We are constantly striving to get feedback as we build product. Considering the size and importance of CRM I thought I ask this community on some methods used to evaluate a good CRM. During my days as a GM I thought these basic KPI's (IRT, Connection Rate, Appt Set, Appt Shown and Close Rates) were good indicators. I know these metrics are also people and process driven, but curious beyond these old metrics if there are other ways you all evaluate a good CRM. Things like design, UI, etc are nice but tough to put a finger on the impact it makes. Appreciate the feedback and look forward to learning more!