- Apr 7, 2009
- 4,463
- 1,961
- Awards
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- First Name
- Joe
Let's collect names of dealers that have built indoor photo areas
My first is da' players at SamSwope.com
http://www.samswope.com/Preowned-Inventory.aspx?InventoryId=27567056
Interesting features.
Money no object
Turn Table
My $0.02 Critique.
Overhead lighting is too hot (relative to rest of setting) causing sides of darker cars to be too dark. Also, interior camera flash is to be avoided when ever possible.
What would I do now?
I see how they've tried to soften it with the fabric cover, but, it’s still too hot. The very bright overhead lighting fabric extends too deeply into the photo area causing the camera to darken all that it sees (the cameras job it to balance all the light and the dark to make the best blend)
Looks like we have LOW ceilings (due to the turntable?) IMO, I'd be pulling the lighting backward (towards the camera) to eliminate the overhead hotspot. Then extend out the wall material to merge into a seamless transition into the ceiling. All this is dependant on MOVING the lighting off of the top of the car and getting it toward the camera (which will help light up the sides of darker cars)
The car also looks like a toy on a stage. Its needs a visual aide to help the eye. I'd rent some silk plants and see what that can do for you. I'd also stop at a theater rental supplier and grill the staff there. Auto Groups often have an ad agency; I'd turn to them to offer some advice and resources to improve the results.
Just my $0.02
My first is da' players at SamSwope.com
http://www.samswope.com/Preowned-Inventory.aspx?InventoryId=27567056
Interesting features.
Money no object
Turn Table
My $0.02 Critique.
Overhead lighting is too hot (relative to rest of setting) causing sides of darker cars to be too dark. Also, interior camera flash is to be avoided when ever possible.

I see how they've tried to soften it with the fabric cover, but, it’s still too hot. The very bright overhead lighting fabric extends too deeply into the photo area causing the camera to darken all that it sees (the cameras job it to balance all the light and the dark to make the best blend)
Looks like we have LOW ceilings (due to the turntable?) IMO, I'd be pulling the lighting backward (towards the camera) to eliminate the overhead hotspot. Then extend out the wall material to merge into a seamless transition into the ceiling. All this is dependant on MOVING the lighting off of the top of the car and getting it toward the camera (which will help light up the sides of darker cars)
The car also looks like a toy on a stage. Its needs a visual aide to help the eye. I'd rent some silk plants and see what that can do for you. I'd also stop at a theater rental supplier and grill the staff there. Auto Groups often have an ad agency; I'd turn to them to offer some advice and resources to improve the results.
Just my $0.02