#RefreshFriday Is SEM Still Worth It? | Brian Pasch - BPE Research

[Jeff Kershner]

Despite the wide adoption of Google Ads, dealers are still unclear on how to measure its effectiveness.

What is SEM worth these days?

@brianpasch, founder of PCG Companies, shares the findings from his latest research on Google Ads | Paid Search. He promises some shocking outcomes!


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Enjoy the recording.

 

[schofizzle]

Super insightful discussion today. I really enjoyed it! Loved the discussion about conversations/real time retail shopping support concepts. DR technologies that provide shoppers only navigational capability and minimal to no "interaction" capability during the process will continually fall short.

 

[Greg_Gifford]

funny how when a 3rd party lead company pays for a "research" project, the results come out in their favor...