Greeting Guys & Gals,
I'm not soliciting here, but rather bouncing an advertising idea off of you all in hopes to gain some feedback/criticism...
Picture This:
A weekly, digital magazine delivered via email to geo-targeted, in-market car buyers.
If you're not familiar with digital a magazine form & function you can visit a major publisher site like yudu (dot) com or issuu (dot) com to get a basic understanding.
The magazine would showcase weekly new car dealer ads much like what you see (or once saw) in newspapers, but with an interactive twist allowing dealers to place links within the advertisement to their own websites, contact forms, inventory, etc.
There would be multiple dealers advertising within the same publication, however each dealer would have a full 2-page spread & brand/franchise exclusivity.
Readership would come from 1st hand subscribers as well as 3rd party double opt-in, wholely completed consumer lists that are filtered & matched to R.L. Polk's in-maket database and then further tuned based on what is being advertised.
So gang, potentially good thing or merely a pipe dream? All questions, feedback, & criticism are welcome
I'm not soliciting here, but rather bouncing an advertising idea off of you all in hopes to gain some feedback/criticism...
Picture This:
A weekly, digital magazine delivered via email to geo-targeted, in-market car buyers.
If you're not familiar with digital a magazine form & function you can visit a major publisher site like yudu (dot) com or issuu (dot) com to get a basic understanding.
The magazine would showcase weekly new car dealer ads much like what you see (or once saw) in newspapers, but with an interactive twist allowing dealers to place links within the advertisement to their own websites, contact forms, inventory, etc.
There would be multiple dealers advertising within the same publication, however each dealer would have a full 2-page spread & brand/franchise exclusivity.
Readership would come from 1st hand subscribers as well as 3rd party double opt-in, wholely completed consumer lists that are filtered & matched to R.L. Polk's in-maket database and then further tuned based on what is being advertised.
So gang, potentially good thing or merely a pipe dream? All questions, feedback, & criticism are welcome
