Self Serve Shoppers Want BARB (Big Ass Red Button)

[joe.pistell]

Idea: Allow a shopper on your lot to self-manage their shopping and when they want help, give them BARB's (all over) to call for sales assistance.

Question: Is there a vendor that makes a wireless assistance pager system for outdoor use?

 

[craigh]

Closest I've seen is a button on the mobile site that says "I'm on the Lot" and clicks through to calling a number at the store.
I'm not sure what the usage was like, but it seemed like a good idea.

 

[Alexander Lau]

Why not just make an unique QR code trigger a sales guy, then they know your location and VIN? When I was at the dealer level (10 years ago), I suggested it to a few GMs. They didn't care, typical.

 

[john.quinn]

Every unit should have a dedicated giant inflatable gorilla. When someone needs help, they push the button, the gorilla inflates, and the sales team knows exactly where to go...

 

[Alex Snyder]

I hear there is a Buick store in Florida using the LifeAlert system.

 

[joe.pistell]

For you creative & strategic players, here's the CARS purple juice that inspired this post. BARB is a perfect complement the Matt Haiken revolution.

 

[joe.pistell]

Merchandising messages on the web and on the lot

 

[Alexander Lau]