- Nov 4, 2012
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The Wrong Fight Against SEM
Recent blog posts and forum discussions surrounding SEO vs SEM have truly grabbed everyone's attention.
As well they should.
Brian Pasch has shared some great insight, data and advice in this article about approaching SEM at the dealership.
"Dealers are spending their marketing dollars in significantly worse ways than on SEM, which deliver a poor ROI in regards to getting eyeballs on their inventory. Why the fight with SEM?"
What do you think?
Read the full article here.