- Jun 18, 2011
- 23
- 3
- First Name
- Steve
[FONT="]Automotive Ecommerce Director - Job Description[/FONT]
· [FONT="]Develop, improve and monitor web presence, Ecommerce &[/FONT]
[FONT="] social media marketing plans for 8 store multi-franchised dealer group.
[/FONT]
· [FONT="]Monitor and analyze currently utilized websites for presence and problems and resolve situations quickly and [/FONT]
[FONT="]accurately drawing on site tools, vendor support and other resources.
[/FONT]
· [FONT="]Independently manage a wide range of projects including website and mobile platform development, organic optimization, paid search marketing, blog implementation, link-building, social media CRM integration & online reputation with no hand-holding.
[/FONT]
· [FONT="]Develop insightful, thorough, cost effective recommendations to improve technical, design, content, on-page and off-page [/FONT]
[FONT="]optimization elements.
[/FONT]
· [FONT="]Manage day-to-day vendor relationships.
[/FONT]
· [FONT="]Design and deliver reports to President and Senior Management.[/FONT]
[FONT="]Skills / Requirements[/FONT]
[FONT="]Ideal Candidate Qualifications: [/FONT]
· [FONT="]BA or BS, ideally with emphasis in communications, marketing, advertising, computer science, or related field.
[/FONT]
· [FONT="]Deep knowledge and interest in SEO, SEM, blogs, Google Analytics, Google Adword Wizard, PPC, CRM integration & social media.
[/FONT]
· [FONT="]Must have knowledge of Web design.
[/FONT]
· [FONT="]Strong understanding of search engine-friendly web design and ability to make critical design and technical [/FONT]
[FONT="]recommendations.
[/FONT]
· [FONT="]2+ years of Automotive internet marketing experience preferred.
[/FONT]
· [FONT="]Must have a proven track record of delivering results through ethical search engine optimization techniques.
[/FONT]
· [FONT="]Desire to explain, teach, coach, and generally enable our sales team to use these tools to achieve meaningful [/FONT]
[FONT="]and sustainable results.
[/FONT]
· [FONT="]Excellent presentation, verbal, and writing skills are required.
[/FONT]
· [FONT="]Excellent organizational skills and ability to manage multiple simultaneous projects and resources.
[/FONT]
· [FONT="]Attention to detail.
[/FONT]
· [FONT="]You must be reliable.
Email resume to: steve.gerhartz@passportauto.com
[/FONT]