What are dealers paying per vehicle for NEW car photography?

[gsdlab24]

Curious what everyone is seeing across different stores.

For those working for dealerships or doing lot photography, what are you paying/getting paid per vehicle for new car photos?

Trying to get a realistic idea of what the current market rate looks like for high-volume work.

 

[Jeff Kershner]

This is a question that has been asked MANY times over the years. I have not paid a service to take our inventory photos in so many years, I'm not even sure what companies are charging nowadays.

From what I gather, the average is around $15 per vehicle for 10-15 photos awhile adding more to the price for more photos, videos, backgrounds and enhancements.

Mark Dent of @AutoArchitech has a business/service and have been around for a LOOOOOOG TIME. Since the mid 90's if I'm not mistaken. Though me may not want to share his secret sauces and pricing.

Anyone have an update on the pricing of these services?

I started a new thread with ALL of the current BOOTS ON THE GROUND Automotive Photography services available.

​

 

[gsdlab24]

This is a question that has been asked MANY times over the years. I have not paid a service to take our inventory photos in so many years, I'm not even sure what companies are charging nowadays.

From what I gather, the average is around $15 per vehicle for 10-15 photos awhile adding more to the price for more photos, videos, backgrounds and enhancements.

Mark Dent of @AutoArchitech has a business/service and have been around for a LOOOOOOG TIME. Since the mid 90's if I'm not mistaken. Though me may not want to share his secret sauces and pricing.

Anyone have an update on the pricing of these services?

I started a new thread with ALL of the current BOOTS ON THE GROUND Automotive Photography services available.

​

I'm doing in house photography for 9 dealers for all their new vehicles 25-30 photos per vehicle at $12 per car, no hourly or salary on top of that. Just felt like that might be a little low i also keep all 9 dealers at 85%+ inventory photographed by myself which includes some vehicles awaiting PDI's etc.