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"What would it take for you to drive this car home?"

MauricioVincenzo

Full Sticker + Prep
Feb 24, 2013
23
0
First Name
Mauricio
"What's your best price?"........"What's your offer?".........."what's your best price?"........."What's your offer?"..........WTF??.....I encountered this several times this weekend and I've honestly never had it happen before while selling cars. I don't wanna sit there and argue with the customer, but what do you do in that situation?.......:mad:
 
Use tools to justify pricing on your inventory. There are plenty of software packages that can help you educate a consumer on what a fair price is on a vehicle, and most of the time the customer is unaware of the differences between vehicles with clean history reports and a thorough reconditioning. Franchised dealers have a higher standard of vehicles they will sell off of their lots and generally are way more diligent at ensuring the vehicle is completely reconditioned. Customers don't understand the difference, its your job to educate them why your inventory is priced like it is.