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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
A free 30-minute AIADA and CARFAX webinar on increasing dealership traffic without raising ad spend was announced and briefly reviewed. One attendee noted technical issues with the WebEx platform and found the content mostly covered CARFAX basics with limited new information, though Q&A added some value. A standout moment was a poll showing 0% of attendees used CARFAX in their online advertising, prompting discussion about an underutilized tool — with Jeff Kershner sharing a rapport-building tip of faxing and explaining CarFax reports directly to customers.
