How do you advertise your demos?

[JesseJ]

Obviously most dealerships would like to discount their demo vehicles as little as possible. Do you advertise demo specials or anything similar? I've never known how to tackle this subject.

 

[Billfred]

With few exceptions, we price them the same way as regular inventory.

 

[yagoparamo]

Just a local example from WA Find a Toyota demo car for sale serving Seattle Kent WA - Bob Bridge Toyota demo specials Renton

 

[Ryan Thompson]

Just a local example from WA Find a Toyota demo car for sale serving Seattle Kent WA - Bob Bridge Toyota demo specials Renton

That drop down thing on their website is like playing duck hunt (old nintendo game). You have to time it, then CLICK to submit a quote.... who knows maybe it's a conversion monster... problem is I suck at Duck Hunt.

 

[john.quinn]

Clean 'em up, put 'em on the floor with DEMO across the window. The perception is that these units have "special" deals associated with them. We do not ruin the perception. Also -- good switch units: "You need to be $20 less per month? Well, we can be $20 less on that unit..."

 

[yagoparamo]

That drop down thing on their website is like playing duck hunt (old nintendo game). You have to time it, then CLICK to submit a quote.... who knows maybe it's a conversion monster... problem is I suck at Duck Hunt.

Ha ha, I will pass it on to the web guys.

 

[yagoparamo]

Clean 'em up, put 'em on the floor with DEMO across the window. The perception is that these units have "special" deals associated with them. We do not ruin the perception. Also -- good switch units: "You need to be $20 less per month? Well, we can be $20 less on that unit..."

You are correct, my example was directed to how bad it is advertised. For a demo--if you don't already do photos for the new cars--I will get photos same as you would do for a use just to show that it is in mint condition.

 

[JesseJ]

I guess what I'm asking is do you hurt your chances of selling the car or help them by advertising it as a demo on your website?