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How are your new car sales for November 2011 so far?
- Thread starter danoneil
- Start date
Dan, that is a good read. Looks like GM was trying to buy the market, with incentives. Do we now consider Chrysler a foreign vehicle since Fiat owns it? Do we say the big two or maybe the big one with the other being owned by the taxpayers? It's about time for Mitsubishi to throw in the towel.
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# Summary Multiple dealers across Honda, Toyota, and Nissan brands report that new car sales for November 2011 are significantly underperforming (down 40%+ at Honda and Toyota stores), while used car sales are unexpectedly strong, suggesting customers are shifting to the used market rather than brand loyalty being the issue. The thread pivots from discussing the sales slump into a lighthearted debate about effective sales techniques, with one dealer advocating for consultative phone/email approaches that focus on test drive commitments rather than price haggling. The broader insight is that dealers need to adapt their sales pitch beyond relying on brand reputation, as market competition is forcing a shift in how they engage customers during this weak period.
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