Advice for a recent grad from a dealer's perspective:

[neale martin]

I'm a recent college grad starting off my career in sales for an automotive marketing vendor. I have worked in car sales, but this is my first time in b2b sales targeted at dealers. I want to be able to understand specific dealer needs, and provide effective solutions. I do not want to be just another vendor who just blabs about their product and gets hung up on.

If I called you, what questions would you want me to ask?

How could I prove that my products are a solution to your real needs?

Any advice would be appreciated!

 

[Mitch Gallant]

It depends on who you're speaking to, could you add some context on whether you're targeting dealers/GM's or GSM's/Internet Managers?

You've come to a forum and your first question is to extract value... think about that.

 

[neale martin]

GMs, GSMs, Internet/BDC Manager. We essentially offer automated managed sales event and lead generation tools. The products are highly effective and affordable, so the offering isn't an issue at all. It's just about learning how to get into the heads of our dealer targets, and selling based on what they need, instead of what I think they need.

Does that make sense?

 

[Tallcool1]

GMs, GSMs, Internet/BDC Manager. We essentially offer automated managed sales event and lead generation tools. The products are highly effective and affordable, so the offering isn't an issue at all. It's just about learning how to get into the heads of our dealer targets, and selling based on what they need, instead of what I think they need.

Does that make sense?

No