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Technology Specialist: Your Next Hire

@craigh Multiple times per day sounds like user error. But, I'm not there so I won't try to make assumptions.

I love this stuff because I can't help but think of my mom - the only thing she cared about when she bought her last car was third row seating. That's it. She drove a few different cars and when she finally bought one it had to be fully loaded, because that's just who she is. Now, she has an SUV, with third row seating, and a whole mess of bells and whistles she can't use. But, my kids can.
 
@craigh Multiple times per day sounds like user error. But, I'm not there so I won't try to make assumptions.

Sorry, multiple times per day with multiple customers.
A service advisor will see about 20 customers a day at that store and he's in the habit of asking about things like that so even if 2 asked for help that's still 10% of customers not using a feature that their car and phone both have.
 
I agree with the user interface not being very user friendly. We sell all makes and all models. We will typically sync telephones, and give our customers the once over on the basic features. Then we tell them to drive the vehicle for a few days. We will then bring them back in, or meet at their home to go over any features that they struggled with during the 3 day period.

Factory GPS is just a joke! I just dread selling a factory GPS equipped vehicle to a family that does not have teenage kids.
 
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✨ AI Highlights

Automotive dealers debate whether salespeople or dedicated technology specialists should educate customers on vehicle technology features, with most arguing it should remain the salesperson's responsibility to maintain customer relationships and product knowledge. Key tensions emerge between the ideal of comprehensive salesperson training versus practical limitations at smaller dealerships, while some dealers successfully implement specialized tech teams or manufacturer-led certification programs. The underlying challenge acknowledged is that modern vehicle technology has become so complex that manufacturers may be outpacing both dealer staff and average consumers' ability to master it.

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