• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Vendor Wars!

I read the PCG report and thought it had some great points across the board on websites, all their research reports are a good read. However, I did think there was a Pro Dealer eProcess vibe to it, but it wasn't surprising. Having been in this business for awhile, I've came to understand it's just how things work. Any automotive vendor will never put out any research or report that doesn't support what they do for a living. Trying to be profitable while staying unbiased and impartial in this business as a automotive vendor is impossible. I've learned to read between the lines and know what's feasible and what's fluff. For me it boils down to what helps sell more cars, and be more profitable, I leave emotion out of it.
 

✨ AI Highlights

# Summary Ed Brooks calls out vendors for using DealerRefresh to bash competitors rather than genuinely help dealers, sparking lighthearted agreement and discussion about maintaining professionalism in the community. The thread includes a notable example of a vendor creating a disparaging report about competitors, which participants criticize as classless behavior. The consensus that emerges is that vendors should focus on their own success rather than attacking others—a philosophy that apparently resonates enough that participants reference it years later.

Replies Views 15 9,245 Started Last Reply