I was just wondering if anyone has any ideas for BDC manager pay plans? I'm looking for a performance based plan with a 60-100k potential managing a department of 5-8 (a to z) handling around 500 leads per month. Any ideas out there?
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BDC Manager Pay Plans
- Thread starter Ljamie
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AI Summary
# Summary A BDC manager seeks advice on structuring a performance-based compensation plan with $60-100K earning potential for managing a 5-8 person team handling 500 monthly leads. Responses emphasize tailoring the pay plan to specific department needs (appointments, show rates, lead quality) rather than using a one-size-fits-all approach, with suggestions ranging from a $30K base plus sales overrides to incorporating department profitability metrics. The thread highlights that BDC roles represent significant untapped value in dealerships and that skilled managers in this function can command $120K+ in appropriate markets when properly incentivized.
30k base , with 5% override on each sales person , not more than 25% between em all.
May get up there depending on your volume. but will attract a High Caliper Manager.
Thoughts?
ah.. maybe wrong pay plan.. Im thinking more director, direct selling responsibilities.
Is your BDC responsible for Sales or just appts?
Is your BDC responsible for Sales or just appts?
- Mar 30, 2023
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- David
Hello Gang,
Does anyone have a "Service BDC" in place? If so, how did you set up their pay plan?
Thanks
Dave
Does anyone have a "Service BDC" in place? If so, how did you set up their pay plan?
Thanks
Dave
Sales or Service -- same idea, need to build the pay plan for what you believe the department is lacking.
No appointments? Pay on appointments. No show appointments, pay on shown appointments.
Also need to take into account "leads" -- are they in control of lead source? have any input on quality of leads? is an inbound phone call considered a lead?
I also like throwing in a small %% of the sales/service department net/gross profit (same line the manager gets paid on)
No appointments? Pay on appointments. No show appointments, pay on shown appointments.
Also need to take into account "leads" -- are they in control of lead source? have any input on quality of leads? is an inbound phone call considered a lead?
I also like throwing in a small %% of the sales/service department net/gross profit (same line the manager gets paid on)
- May 1, 2006
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- Alex
This DealerRefresh Resource may be editable to help you in this endeavor: Resource - BDC Payplan on hourly activity rate
- Mar 9, 2023
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- Shawn
Do you have 15 minutes to spare to contribute to the question about BDC Manager Pay Plans?
First: I'm biased. I believe BDC is a huge opportunity that is probably under utilized by many car dealerships. That said, I really like the suggestions in the second article which seems to recognize the value proposition the same way I do and offers a way for a skilled BDC manager to earn a great income.
Second: How much do dealerships pay to outsource BDC work? Does it work for you? Is the cost too high, or too low?
I looked at Alex's spreadsheed and just read these two articles and would love comments from anyone knowledgeable on the subject:
You’re Firing the Wrong People! - Reconsidering the BDC (6 minute read)
forum.dealerrefresh.com
THE FIVE ABSOLUTE “MUSTS” FOR A SUCCESSFUL AUTOMOTIVE SALES BDC (7 minute read)
askthemanager.com
The ultimate questions:
Can a BDC manager make $120-150k? Should they?
What would a BDC manager need to do at your dealership to justify that level of income?
First: I'm biased. I believe BDC is a huge opportunity that is probably under utilized by many car dealerships. That said, I really like the suggestions in the second article which seems to recognize the value proposition the same way I do and offers a way for a skilled BDC manager to earn a great income.
Second: How much do dealerships pay to outsource BDC work? Does it work for you? Is the cost too high, or too low?
I looked at Alex's spreadsheed and just read these two articles and would love comments from anyone knowledgeable on the subject:
You’re Firing the Wrong People! - Reconsidering the BDC (6 minute read)
Promoted Article - You’re Firing the Wrong People! - Reconsidering the BDC
When I was at the pinnacle of my retail career, business development centers, or BDCs as they are colloquially known, were becoming all the rage. As a proud A-Z Internet salesperson, I was completely put off by the BDC concept. I had no clue how things would evolve next. Given the circumstances...
THE FIVE ABSOLUTE “MUSTS” FOR A SUCCESSFUL AUTOMOTIVE SALES BDC (7 minute read)
The Five Absolute “Musts” for a Successful Automotive Sales BDC - Ask The Manager
If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful? If so, then there are just a few simple “must haves” that are truly non-negotiable if you’d like your BDC to succeed […]
askthemanager.com
The ultimate questions:
Can a BDC manager make $120-150k? Should they?
What would a BDC manager need to do at your dealership to justify that level of income?
- May 1, 2006
- 3,907
- 2,882
- Awards
- 13
- First Name
- Alex
@Generic Salesperson - even though I run a startup business and there aren't many of us on the DealerRefresh staff, I'm a big fan of focusing people on the things their skillsets/talents are good at. For businesses that have the budget, a call center, inside sales team, or dealership BDC are for folks who prefer to sit at a desk, fire off GOOD emails, and talk on the phone.
In a dealership, salespeople traditionally don't want to sit at a desk or talk on the phone. They like floor-ups and making car deals. BDCs like nurturing leads and generating appointments. In my opinion, every dealership can benefit from focusing people on tasks that appeal to their skillsets.
$120K+ depends on the marketplace.
In a dealership, salespeople traditionally don't want to sit at a desk or talk on the phone. They like floor-ups and making car deals. BDCs like nurturing leads and generating appointments. In my opinion, every dealership can benefit from focusing people on tasks that appeal to their skillsets.
$120K+ depends on the marketplace.
✨ AI Highlights
# Summary A BDC manager seeks advice on structuring a performance-based compensation plan with $60-100K earning potential for managing a 5-8 person team handling 500 monthly leads. Responses emphasize tailoring the pay plan to specific department needs (appointments, show rates, lead quality) rather than using a one-size-fits-all approach, with suggestions ranging from a $30K base plus sales overrides to incorporating department profitability metrics. The thread highlights that BDC roles represent significant untapped value in dealerships and that skilled managers in this function can command $120K+ in appropriate markets when properly incentivized.
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