BDC Closing Ratio

[Heather O]

I have a very unique set up for the BDC. Our BDC consists of literally just me. We are a small stand alone Lincoln store.

I currently get 0 fresh leads. I am not allowed to reach out until the sales person has dropped the ball within a day or two and it's not an actively working deal.

For month to date sales, we are showing 25. Of those 25, 6 of the sold units came from my work.

Since it has such a unique set up, I am not sure what the closing ratio for my department should actually be. I was hoping that I could get some insight so that I know if I am on the right track or not.

 

[Rob]

I don't know that anyone can answer that. Leads are hottest the moment they arrive and get colder the longer they go. You not being able to touch them for a day or two makes your job much harder than it would otherwise be.

 

[Heather O]

100% agreed

 

[Heather O]

But I can almost guarantee it is not 80% of the whole stores sales like my GSM says it should be lol.

 

[Rob]

But I can almost guarantee it is not 80% of the whole stores sales like my GSM says it should be lol.

Your GSM says you should be impacting 80% of the store’s business, solo, with handcuffs on?

Respectfully, your GSM does not understand what he or she is saying on this topic.

 

[Heather O]

For sure. Thats why I was hoping there would be a few more comments on this thread that way I could come back with some data on my hands. I should have stayed on the lot sales side lmao.

 

[Heather O]

I am almost willing to bet that he gave the unrealistic number of 80% just to see if it would push me to make more appointments.

 

[Alex Snyder]

Typically, a good boss sets attainable goals for his employees. He has some basis for what that means because he is thoroughly researched on the subject or has done the job himself.

Here is a guide on how to set SMART goals: MindTools | Home

 

[Ryan Everson]

The only shot you have at coming anywhere even remotely close to that goal would be allowing you to work the leads from the moment they arrive and then handing them off to the salespeople.

And even then, if you did get to 80%, that would mean that the salespeople are not doing their job at prospecting and instead falling into the baby bird trap where they are waiting for you to spoon-feed them sales.