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15 million in new car sales predicted for 2013

AI Summary

# Summary Edmunds.com predicted 15 million new car sales for 2013, representing a 4% increase over 2012 and a nearly 50% recovery from the 2009 recession low. The original poster emphasized that despite more modest growth rates compared to previous years, dealers should capitalize on this opportunity by strengthening their web presence, showroom operations, and digital customer engagement tools like BDCs and internet chat. The underlying insight is that pent-up consumer demand and expiring leases will continue driving sales, making it critical for dealerships to optimize their sales and marketing infrastructure to capture market opportunities.

TomLaPointe

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Sep 19, 2012
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I thought I'd throw this up here for anyone who missed it during the week...

Edmunds.com predicts 15 million in new car sales in 2013 - only a 4 percent jump from 2012 projections, but an nearly a 50% jump from the recession peak in 2009...all the more reason to maximize web presence and showroom practices, including BDC and internet chat implementation.

•Edmunds.com forecasts sales of new cars and light trucks will hit 15 million units in 2013.
•This would be a 4 percent increase over 2012 and the first year of non-double-digit sales growth since 2010.
•Nevertheless, an increase in lease expirations and overall pent-up demand will drive more consumers into the new car market.

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Edmunds.com Forecasts 15 Million New Car Sales in 2013
 

✨ AI Highlights

# Summary Edmunds.com predicted 15 million new car sales for 2013, representing a 4% increase over 2012 and a nearly 50% recovery from the 2009 recession low. The original poster emphasized that despite more modest growth rates compared to previous years, dealers should capitalize on this opportunity by strengthening their web presence, showroom operations, and digital customer engagement tools like BDCs and internet chat. The underlying insight is that pent-up consumer demand and expiring leases will continue driving sales, making it critical for dealerships to optimize their sales and marketing infrastructure to capture market opportunities.

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