2020 Planning, Speculating, Budgeting, and Forecasting

[ryan.gerardi]

With 2020 on the very near horizon, I am interested in knowing what dealers here on DealerRefresh are evaluating or scrutinizing as 2019 comes to a close. Fixed ops seems to have become a popular topic of conversation over the last year, and the term Digital Retailing sure went through the ringer - another soon-to-be buzzword of the past?

My focus for 2020 will be on education and collaboration with Auto Retail Owners, Operators, and Marketers, specifically in the areas of marketing operations and profitability. Attendance at industry conferences seems to be waning, but I speculate that NADA 2020 will prove otherwise. But trade shows and conferences aren't the only ways to stay informed and keep up with industry trends.

Two questions...

1. Where do you go for educational information?
2. What percent of your time would you say you put on staying informed, learning, and training and developing your skills and expertise?

In other words, how do you become a BETTER you in this business? Thanks.