- Nov 4, 2012
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I was a bit surprised to see this today:
According to the study, 46 percent of attendees say they either “added” brands to their purchase consideration or “subtracted” them.
More findings
• 44 percent of people attend auto shows to learn about new vehicle technology.
• 70 percent of consumers who were influenced by an auto show talked to product specialists in displays.
• The average attendee is nearly twice as likely to have a bachelor’s degree or higher.
• 75 percent of auto show attendees planned some, most or all of the displays they visited.
• 26 percent of those intending to buy a vehicle in the next 12 months left the show with their minds made up.
Full Article
According to the study, 46 percent of attendees say they either “added” brands to their purchase consideration or “subtracted” them.
More findings
• 44 percent of people attend auto shows to learn about new vehicle technology.
• 70 percent of consumers who were influenced by an auto show talked to product specialists in displays.
• The average attendee is nearly twice as likely to have a bachelor’s degree or higher.
• 75 percent of auto show attendees planned some, most or all of the displays they visited.
• 26 percent of those intending to buy a vehicle in the next 12 months left the show with their minds made up.
Full Article
